I checked them out. I mean I was not at NAMM, but I saw several videos of them and read up. Seems really cool. It appears Headrush is the next gen Eleven from Avid. They bought Eleven IP or Avid bought Headrush, not sure, but it looks like Headrush took the Eleven model and used it to make this pedalboard. Of course added a bunch of things, but it's based on Eleven underneath.
the touch screen to be able to move and edit on a large iPad sized touchscreen is pretty cool.