You know, I never bought into this whole "premium cable" business until about 3 years ago when one of the "inexpensive" Hosa
cables I had been using died, and I had a Monster Cable laying around, so I plugged it in, and I immediately notice an improvement. I really couldn't believe the difference - Since then, I either buy Monster or Mogami, or I make my own from Canare and Neutrik like Nick....for my pedalboard, I used George L's.
As for Nick's experience - Dude, that's totally ridiculous....I do believe the voodoo of "good cables", but I do not believe for one minute that Monster has an exclusive technology on how to make a "superior" cables compared to George L's, Mogami, Lava, etc.
For recording, I'm using George L's and Monster. For live, I'm using George L's and Spectraflex... YMMV