I guess hey are kinda painted into the "racist white people magazine" corner with the "Cowboys and Indians" name. Changing it to cowboys and native americans would sound stupid. It's actually a nice magazine. Who subscribes to magazines anymore? I mean, it's a physical copy with glossy pages, you should see this thing, lol. But the ads are for nice stuff, boots clothes, hats, jewelry, furniture, gypsy vanner horses, guard dogs etc and they feature western fine artists and authors in it. I like the Frank Tenney Johnson and Frederic Remington nocturnes myself.