EXPcustom
Well-known member
Its funny because its mostly true. 
Except for the part about the forum members.
Link:
http://gtroblq.blogspot.com/2012/06/how-to-start-your-own-boutique-amp-or.html
Some excerpts:
3. Either buy some pedal/amp kits or download many of the freely available schematics online and whip together a 'prototype.' The crucial element is not the quality of your generic product but, again, a cool name and a pretty good paint job. If this is too much trouble, and it is, buy some Chinese clones and then simply repaint them. Hell, why knock yourself out?
4a. You'll need to pimp this 'prototype' so you'll need to (1) create a lot of forum user names/accounts at the various fetish sites so you can create the illusion of mass enjoyment; (2) you'll need to round up a few idiots at these same fetish forums that, with the right linguistic magical formulas, can be sold on the musical virtues of any old hunk of crap. Don't worry, probably 25% of the folks hanging out online at these sites are full on bat shit crazy and will like anything that they think other people like. Stroke their egos by having them 'beta test' your kit or import, they'll provide a bunch of idiotic feedback, you'll change the color of the knobs, and then these fools will do all the free sales work for you and rabidly defend whatever it is you're selling because they have 'invested' not only some $ in this but their identities as well.
Except for the part about the forum members.
Link:
http://gtroblq.blogspot.com/2012/06/how-to-start-your-own-boutique-amp-or.html
Some excerpts:
3. Either buy some pedal/amp kits or download many of the freely available schematics online and whip together a 'prototype.' The crucial element is not the quality of your generic product but, again, a cool name and a pretty good paint job. If this is too much trouble, and it is, buy some Chinese clones and then simply repaint them. Hell, why knock yourself out?
4a. You'll need to pimp this 'prototype' so you'll need to (1) create a lot of forum user names/accounts at the various fetish sites so you can create the illusion of mass enjoyment; (2) you'll need to round up a few idiots at these same fetish forums that, with the right linguistic magical formulas, can be sold on the musical virtues of any old hunk of crap. Don't worry, probably 25% of the folks hanging out online at these sites are full on bat shit crazy and will like anything that they think other people like. Stroke their egos by having them 'beta test' your kit or import, they'll provide a bunch of idiotic feedback, you'll change the color of the knobs, and then these fools will do all the free sales work for you and rabidly defend whatever it is you're selling because they have 'invested' not only some $ in this but their identities as well.
