What is deceptive about it? What exactly is said that isn't true? If you don't want to pay the 2k, buy it and strip the shitty hardware, which pretty much everyone does (even on their high end guitars, ) replace the pots, switches, pickups, Floyd, tuners (if necessary.) Throw in a custom pickguard if you want. Go crazy and hook up one of the RS Guitarworks kits, or even an Acme Guitarworks Toneshaper. Then get it set up to your liking. You will have an axe equal to or better than the sig., but customized to your liking for way less. Just make sure you like the basic guitar itself.
As for it being deceptive, you really need to know what you are looking at. With Fender (and Fender owns Jackson,) unless I get an extremely good deal on a custom shop, I usually look for a really good MIM and rebuild it. Why? because they are pretty damn good. The main difference to me is the shitty hardware and electronics, and perhaps a setup. I strip all of that anyway. I just put together one of their Esquires. The MIM Esquires are pretty damn nice to begin with. I put in an RS Guitarworks Esquire kit and knobs, Callaham saddles, plates, screws, pickguard, and a Dimarzio Chopper T. I then had it setup up by my guy. The only thing Fender on it is the neck and body. Cost was $600 and it rips. He couldn't believe it. Would I rather have a Custom Shop Esquire? No.