Well saying the watt knob only reduces headroom is evidence of them not understanding how an amp works and what constitutes headroom and then applying loudness to the wattage thing. First off sound pressure level, i.e. db is logarithmic based, meaning you must square the wattage each time you want to double the sound pressure level. Doubling the sound pressure level is a 3db increase. So 4 watts is not twice as loud as 2 watts, 10 watts is twice as loud as 1 watt, 100 watts is twice as loud as 10 watts. Even though a 50 watt amp seems louder than a 10 watt amp, what we usually are noticing is headroom and can perceive a change of sound pressure level, maybe a 2db increase.
My Fuchs Lucky 7, Dr Z MiniZ, Bad Cat Mini II, Victoria 5112 and Top Hat Portly Cadet all have little headroom, as soon as you get to 2 or 3 on the volume knob they start to saturate at some level. So is a Rebel at 20 watts going to be twice as loud as the Victoria 5112 at 5 watts, no not exactly, it'll be a little fuller sounding, but you also need to factor in speaker efficiencies. A speaker that with 1 watt in at 1 meter may put out 97db of SPL and another may put out 101db, thereby doubling the SPL without increasing the wattage.
TheGrooveking