Surreal LC100 in purple

[jerrydyer]

and an AKA 100 in clear red plexi

 

[yngzaklynch]

I like the orange and red.

 

[londaxe]

Nice Really excited to get that AKA

What's the spec of that LC100? I think you said you were offering KT66s for that too, and it could have either the AKA or the CM lead channel?

 

[Shawn Lutz]

looks great with the wicker faceplate Jerry, much better than it did on the red one

 

[jerrydyer]

thank you yeah on the purple i think the sugar caine is perfect..
James the LC 100 comes standard with el34.. but just like all my others you can order them with whatever you want. Ultimately that cm 100 model witll have KT66 as stock.

the LC is the lead channel of the AKA.

 

[jerrydyer]

another cool pic.. i like the dark cream knobs.

 

[snowdog]

Best looking thing in these pics is the chocolate-crocodile tolexed cab.

 

[The Hoff]

 

[LickliterAmps]

and an AKA 100 in clear red plexi

I still like the red plexi!

 

[skoora]

That red plexi one looks great. The purple one really makes me miss this purple 4x12 I used to have with the wicker grill, was sweet looking.

 

[mentoneman]

off the top, i'd love to hear your amps in person-and i really want your amp business to succeed.

here's what i see. cosmetically, the logo, the print used for the model types, the control faceplate marriage with the headshell wood, and the knobs just doesn't seem to attract me or make much design sense.

the logo style reminds me of a cheap chinese knock off. the "r"s look like "n's, the "S" seems clumsy and almost hand drawn, although i admire sticking to the fish element myself...the wicker cane against the red tolex, and the black tolex/smoked glass combinations were the only design elements of any of your amps i found attractive.

by comparison steve's cherry bomb amp was very elegant visually/cosmetically speaking and i agreed with every design decision he made. his cosmetics have a symmetry and unity your amp's visuals are missing.

 

[rupe]

I think the purple one would look much better with a different face plate on the chassis...the black & white contrasts too much with the purple and wheat...looks too much like a project amp. Gold would look a lot better IMO. That said, I'll take function over form any day and I like what I've heard from your amps so far.

 

[jerrydyer]

thanks everyone. Yeah like steves amp and company Ive brought a lot of mine hear specifically for your input. The logo was actually done by someone here. 64graphics. Im still diggin it.. if you look close you will see the a has a 6l6 in it.... lol ..... comes out better on larger versions.

the black on the purple, that was cheaper and the point of the LC 100 (single channel) was to offer a killer hand wired amp at a killer price..$1400.. compare that to some others its insane.

but I love the input. I feel like rigtalk has been a part of surreals growth. thanks again

 

[jerrydyer]

Best looking thing in these pics is the chocolate-crocodile tolexed cab.

its up for sale. 18 watts 2 6v6, 4 12ax7, 2 channels, footswitchable, scumback 12..$1600

 

[LickliterAmps]

Yes I agree --64 graphics does great design work!

 

[ratter]

off the top, i'd love to hear your amps in person-and i really want your amp business to succeed.

here's what i see. cosmetically, the logo, the print used for the model types, the control faceplate marriage with the headshell wood, and the knobs just doesn't seem to attract me or make much design sense.

the logo style reminds me of a cheap chinese knock off. the "r"s look like "n's, the "S" seems clumsy and almost hand drawn, although i admire sticking to the fish element myself...the wicker cane against the red tolex, and the black tolex/smoked glass combinations were the only design elements of any of your amps i found attractive.

by comparison steve's cherry bomb amp was very elegant visually/cosmetically speaking and i agreed with every design decision he made. his cosmetics have a symmetry and unity your amp's visuals are missing.

+1

I didn't love Steve's cherry bomb cutouts on the panels, but it works in the sense that it's part of a well-conceived theme.

I'm not getting the same cohesive feel here. With the exception of the croc one they are kind of all over the place. The logo is the only consistent theme - all the other parts are a mixed bag. Different panels, knobs, etc. I'm no marketing guru but I think it's important to have consistent visual cues that the audience will always connect back to you. The logo could be the big one, but I'm not feeling the stark white...on the logo or on the faceplates.

But I love the croc one. And I think that's partly because it all works together. The color of the croc matches nicely with the basketweave and having some color to the logo makes it fit in nicer.

My .02? Make some choices. Pick a panel style and stick with it. Make it yours. Pick a tolex style, a knob, a font, etc., and stick with it. Make it yours. Once you've got your hooks into people's brains, then you can open up more choices for colors, knobs, etc. I'd even go so far as to say the consistency is more important than even the quality of the design. Look at the Diezel logo...I hate (sorry!!) that logo. But it's been in front of us for years now and everybody knows that when they see that logo they are in for a whoopin'.

I know its the tone that matters. But so many people buy with their eyes first. Sad but true...

Look at the big hitters. Soldano, Bogner, Anderson, ESP, whoever. Most anybody with success. You can recognize their amps/guitars from a mile away. Even the guys who are just now gaining traction...look at Luxxtone. He's got his headstock nailed down, he's got his textured finish thing nailed down. People will now seek those out.

Ok that got long. Sorry!