kahawe":2qedu4v0 said:
But ultimately, I think that craze for ultra-high-output pups is probably uncalled for nowadays anyway and especially with amps like Diezels which got all the gain you could ever want right on tap...
Nail on head.
And looking at things somewhat panoramically, globally, let's look at what's really happening here... Nowadays the interwebz everywhere, and everyone is on it. Years ago, nobody really took notice to pickup output, cable capacitance, tone woods, or the like. It was "buy a guitar and play it". But with the net, now everyone can be an armchair expert on any matter at all. So, in order to drive the buying process, the marketing machine, the profit margins, pickup manufacturers have - basically - only 2 directions to go. Left, lower output / right, higher output. I am quite certain having just left well enough alone, the pups we were using/are using would be fine. But to stimulate sales, it's always gotta be something BIGGER and BETTER, right? So the manufacturers start showing the scowling faces of beefed up, long haired nordic men with tattoos,
and describe their latest signature pickups to have the highest output eavvaaaar!!
And, like most of everyone, we all get caught up in it. The pendulum slowly swings back, and next thing we know everyone's racing to get the lower output pups because they work better with
today's* amps. Great niche to be in, too - as they're not too expensive to buy into and swap around - and they're not throw away cheap. Buyers feel as though they've invested in themselves as
serious musicians,
serious, about their
craft.
Uncle Mo
* And of course, this "today's amps" bit subconsciously determines the reader/target audience as being perhaps somewhat less endowed, and therefore, starts the GAS pains all over again... New gear, new customization, new trinkets, less time playing, more time buying, yada yada yada. Ever checked out what you can buy if you're a GOLFER!?!?! Seriously, the vendors have got that shit
DOWN!!! I mean, everything from $0.25 practice balls right up to $1000 drivers. And every -
every - pricepoint in between. They know the mind,
"buy something, it makes you feel better", so they put product out there at every increment of dollar value. Slap it on the net and whaddya know, instant commerce...