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Yes, it’s called making up that a product is good.
 
Having your own YT channel you are living off, you have to constantly put out content. So being the guy in the industry that is know for bashing gear is not the best stance for companies sending you their product to check out.
 
I feel that Glenn is probably an outlier who would promote a 60s Norman over a Suhr due to the price difference.
"Literally 117% exactly the same sound!" "Fuck Gibson!" "Buy my plugin."
Or just buy one of his or that toothless ratlip's course about how to make your 50€ Harley Benton sound like a Suhr!
 
definitely a lot of channels guilty of “wow this sounds amazing” and I’m thinking “this sounds like you’ve spent 2 minutes with it and haven’t quite got to grips with it yet, it should sound much better…”.

But also; gear is better now than ever. It’s too easy to research and find what works, too difficult to sell something shit without being found out. So I think there is two things at play - namely that gear pretty consistently lives up to what it promises these days, but also that most people doing youtube for a living are shilling for the companies that afford them that lifestyle.

And it’s generally the same companies that play the game, so it’s especially tacky when a load of people get sent the same piece of gear for free, so a video at the same time and all say it’s amazing. I think when you put your own money towards something you tend to hold its value in a different way to something you get free/at cost price.
 
The last time I bought something that was getting good reviews, I took it back. Those import Kramers everyone raves about did not work for me past 5 or 6 days. After putting enough time in with it I had to return it.
 
When's the last time you've seen a negative gear review? And I'm not talking about stuff like "yeah ... 'x' might not be for everyone and it can it be easily overcome by 'y'". I'm talking good old stuff like "this guitar/amp just doesn't sound good and I wouldn't recommend it to someone".
Judging by the "popular" reviews on YT all and every piece of gear is fukken amazing. It's like this utopia where everything is great while IRL it's rare that you find a piece of gear that actually is that good.
The problem is gear, especially quality gear is subjective. I get that people want a "this sucks" or "this blows" but the reality is it may suck to the reviewer and be the best piece of gear another person has ever owned. Case in point is our own experiences. How many times have you purchased something because it was supposed to be all that only to discover that it wasn't...for you. Heck I just went through that myself with a really expensive "this is the best" amp, only to discover that no matter what I tried, I couldn't dial that thing in to save my life. Didn't mean it was a bad product, far from it as the build quality was arguably the best I've ever owned. Just didn't work for me.

Tough call and for me personally if a reviewer starts saying something blows, i.e. without clearly stating this is their opinion only, I tend to stop following their channels as closely. And that just happened to me as well, a reviewer was essentially stating that a piece was not good without really qualifying his statements. Still like the person's channel but don't follow as closely as I once did. The again, I don't put alot of stock in those reviews for the reasons above but I do enjoy watching. The flip side or IMO the down side is some people take their word as gospel and never give something a try when they might just be missing out on something that's great for them.
 
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my question as always is do people not make their own judgements on what sounds good based on what they are hearing or do they need the reviewer to make up their mind for them?

^^^^100% this ^^^^

I like how Zen Amps has been doing their amp demonstrations. Play an amp through a variety of cabs/speakers across a couple of different styles and let the viewer decide if they like it or not.

Kyle Bull does a good job too. He gives a good playthrough and is pretty straight forward with his opinions. But also leaves enough meat on the bone to let the viewer decide for themselves.
 
@SKU It's the dumbing down of IQ and experience. I always laugh when I read "Best ______ I ever played! You should get one!" A little digging finds people who say that generally don't have three similar pedals/spekaers/cabs/amps, etc to compare. The parroting of opinion in reviews is what I call it.

The online "reviewers" work for some products...but usually not mine. There's just not that many who have the experience to know how to mic a cab/speaker, they compare a Vintage 30 or a JBL/EVM/etc to a vintage G12M/G12H tone and start making broad claims about how "X" was louder, more this, more that, etc. I've got a pretty narrow tone focus, and anything after 1984 isn't a tone I was going for, but due to "claims" from other manufacturers and the limited knowledge of the posters on YT, FB groups, etc. it gets pretty confusing to know what is a valid review vs opinionated hype.
 
the worst place for reviews to me are forums, when was the last time you saw a scathing review of someone's new amp here?? its the greatest thing till two weeks later with the famous "hate to sell this and i WILL own another but i ran into unexpected financial difficulties and need cash so unfortunately it has to go, but if you have this, that or whatever amp ill trade" :ROFLMAO: those damn youtubers though!!
 
the worst place for reviews to me are forums, when was the last time you saw a scathing review of someone's new amp here?? its the greatest thing till two weeks later with the famous "hate to sell this and i WILL own another but i ran into unexpected financial difficulties and need cash so unfortunately it has to go, but if you have this, that or whatever amp ill trade" :ROFLMAO: those damn youtubers though!!
"Hate to sell th is and I WILL OWN ANOTHER" lmao...that truly is the lamest shit. And then 2 days later they are ISO another expensive amp that they still won't be happy with.
 
"Hate to sell th is and I WILL OWN ANOTHER" lmao...that truly is the lamest shit. And then 2 days later they are ISO another expensive amp that they still won't be happy with.


the "i need money so bad its gotta go but ill trade for.." cracks me up, i guess those bills can wait for a better amp :ROFLMAO:
 
"Hate to sell th is and I WILL OWN ANOTHER" lmao...that truly is the lamest shit. And then 2 days later they are ISO another expensive amp that they still won't be happy with.
That’s always a sign the seller of said item is trying to unload a heaping pile of shit.

If someone says they will own another very soon, or it’s, “the single greatest guitar/amp they’ve ever played,” I am out.

Especially if it’s the 9th time they are selling the greatest guitar they’ve ever played. Oh boy……..
 
I like how Zen Amps has been doing their amp demonstrations. Play an amp through a variety of cabs/speakers across a couple of different styles and let the viewer decide if they like it or not.
Thanks man. Recorded clips of course can't tell the whole story, but we figure guys really into amps don't need much (if any) guidance. They have experience and ears for that!
 
All I ask is for an unbiased review...don't push it or bash it...just demo it, give your opinion, and as RaceU noted here..let me make the call if it's for me.
 
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