I've used boomers more than any other string, since the early 90s. I love the brightness of a new set on my Les Paul, and find the brightness to last longer than any other uncoated string I've played. They don't break much, either. IME they are far better sounding and more durable than EB and D'Addario, but I haven't tried the NYXL, which I understand is great. That being said, in the last year I've been using Polywebs for their superior durability, even though i think a fresh set of GHS boomers sounds better.
I've been curious about Veritas, although I haven't been impressed with any DR strings I've tried in the past. Racerxrated's post has convinced me to give them a try even though they seem super expensive.