Can someone explain Cliff's role regarding the Axe-FX?

  • Thread starter Thread starter romanianreaper
  • Start date Start date
lespaul3013":1ngxpm43 said:
I feel like I'm in Economics class.... :lol: :LOL:
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My guess is that Cliff uses a contract manufacturer to make the board assemblies. The equipment to populate boards is pretty expensive and complex. I bet they do a full in circuit test and functional verification test on it. I bet that the volume of the Axe-Fx is much lower than other products the contract manufacturer makes, thus that keeps the price somewhat high and makes it harder to schedule production runs.
 
romanianreaper":3o3ok5mx said:
Specifically I'm trying to understand the manufacturing process. I saw one of his posts and he mentioned that he ordered a bunch of units based on expectations, etc. and was going to have a bigger order after that. Does he order the units from another company and just put the parts together at his location?

Based on sales, he could easily sell thousands of Axe-FX II units in an hour. If I were them, I would do a poll, etc. and ask "are you going to purchase an Axe-FX II? They would be able to get an idea of expectations.
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Apparently his role is to release a new product and get slaughtered on message boards by outraged fanboy's for being a capitalist :D
 
Spaceboy":3dmd32jc said:
I wouldn't think that the Axe FX isn't popular enough to have thousands of people waiting to purchase a new model in the same hour. Outside of the big names, most Axe FX owners are gear/forum dorks like the rest of us, while the average everyday guitarist (target for most companies) has never even heard of it.
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Yeah, I always see a ton of Youtube videos done by newbees. Instead of seeing someone from the board who has been playing for years and knows tone, some kid will be doing a clip and can barely even hold up the guitar.

When I started playing in the 80's, I ran my guitar thru a cheap Gorilla Amp and played on that thing for years. I slowly upgraded over the years as I got better and eventually got into a position where I can even afford an Axe-FX.
 
He is pretty smart if you ask me. turn back time and all the Axe-FX guys thinking it was the greatest thing since sliced bread and it couldn't get any better than what it is. The the II rolls out and people who spent 2k are flooding the market wanting the new and improves shinny model. I can't believe all the units now on eBay and for sale now than before the announcement lol.

This isn't tube technology basically unchanged for decades. Its high tech IC based where Moore's Law is applicable where every 18 months to two years it will get better and cheaper....keeping the supply low and demand high he can charge a ton of money. The previous versions are where the price drops off the cliff because everyone wants the new one and dumping the old ones. Resale values are way down but I really don't think it matters really that much to most the people rushing for the II.

The things can't be that much money to make in terms of components used. In theory this could be a PCI-X card based with and app instead of hardware based. Everyone has enough power running on their PC's, laptops and MAC's to achieve the results....
 
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