Is The Mesa Reissue Hype Over?

  • Thread starter Thread starter skoora
  • Start date Start date
skoora

skoora

Well-known member
The amps seemed like they actually were successful in terms of a decent sound but it seems chatter has died off faster than the 2nd week box office of Howard the Duck. Is it the price point? Not enough real sales to keep the chatter churn alive? I’ve seen a couple turning over already. Was it nostalgia hitting hard and then the realization of what was spent vs. what you got a need for a rose colored recoupment?
 
That's just kind of the cycle. How many other mainstream amps keep constant hype flowing everywhere all over the internet months after release? The amps are out there now, so nobody has to constantly speculate about whether they're gonna be good or not, they can just go play one.
 
It was exciting when Mesa were always bringing out something new and pushing some boundaries, or at least offering some creative stuff. Royal Atlantic, Stiletto, New Mark series, Electradyne, Road King.

I’m still just saddened Gibson have turned them into another version of Gibson, just reissuing things. What’s with that trajectory and American companies? Harley Davidson, Gibson, etc. Nostalgia.
 
Eazy-ESP said:
It was exciting when Mesa were always bringing out something new and pushing some boundaries, or at least offering some creative stuff. Royal Atlantic, Stiletto, New Mark series, Electradyne, Road King.

I’m still just saddened Gibson have turned them into another version of Gibson, just reissuing things. What’s with that trajectory and American companies? Harley Davidson, Gibson, etc. Nostalgia.
Click to expand...

It's a risk/reward thing, or more specifically, an ROI thing. Nostalgia and reissues are attractive for businesses because they require minimal investment in R&D and they have a good degree of built-in marketing hype or guaranteed success if they're well executed.
 
Well, I guess it begs the question if there ever was any hype to begin with or just marketing. Because the marketing is probably moving on to the next thing already, the limited IIC++ heads.
 
TheGreatGreen said:
It's a risk/reward thing, or more specifically, an ROI thing. Nostalgia and reissues are attractive for businesses because they require minimal investment in R&D and they have a good degree of built-in marketing hype or guaranteed success if they're well executed.
Click to expand...
It’s just sad seeing the progressive companies enter the plateau stage of their lives. I’m sure my son will grow up and see Mesa as a lifestyle brand one day.
 
skoora said:
but it seems chatter has died off faster than the 2nd week box office of Howard the Duck.
Click to expand...
The only more dated reference you could have used is “but it seems chatter has died off faster than ticket sales for the Titanic’s return voyage”
 
Like everything else, temporary hype and then it's gone. We move to the next new thing. On my side, still happy with my IIC+RI.
 
thegame said:
The only more dated reference you could have used is “but it seems chatter has died off faster than ticket sales for the Titanic’s return voyage”
Click to expand...
Good to know my reference wasn’t the biggest slut.
 
They sound great, but the economy got raped for the last four years and no one has money to spend.

Everything in the gear market is slowing down.

If gibson doesn't keep producing them, i'm guessing the prices are going to go up, because they do sound great
 
@DanTravis62 good point on the economy. I think the new Rectifier RI faded way more quickly than the IIC+ RI.
 
I'm not sure how many "iconic" amp models worthy of reissue Mesa actual has after the Recto and IIC+...Thoughts?
 
I’m not into conspiracy theories but it sure feels like one when OG 2 channels just stopped showing up on the used market. An amp they sold 1000’s of for almost 10 years. Seemed to happen with JCM800’s years ago too.
 
skoora said:
The amps seemed like they actually were successful in terms of a decent sound but it seems chatter has died off faster than the 2nd week box office of Howard the Duck. Is it the price point? Not enough real sales to keep the chatter churn alive? I’ve seen a couple turning over already. Was it nostalgia hitting hard and then the realization of what was spent vs. what you got a need for a rose colored recoupment?
Click to expand...
I think this is proof that the reissues were very successful. If they were awful or bad people would still be talking about them because of how awful or bad they were. But because they actually sounded really great, everybody is just happy and content and playing their amps.
 
I think it's great that Mesa made them. Not sure how much continuing forum chatter is necessary. Everyone knows what these amps sound like.
 
You must log in or register to reply here.
Back
Top