It makes no sense for them to be brand new to the amp business (and therefore untested) and expect people to shell out that kind of cash for their products when there have been other established boutique amp makers (Bogner, Diezel, etc.) who charge similar prices for their amps.
That being said, logos aside, I'm curious to see how they sound. Synyster Gates has played some serious metal amps (Mesa Boogie Rectifiers, Bogner Uberschalls, Diezel Herberts, Marshall JVM 205s and JCM 800s) and it should be interesting to see how the amp designer combined the features of all those staples.