That's Curt aka chubtone of Chubtone Guitars fame and he's fucking awesome. Killer store that I've actually been in. I bought a set of Suhr Thornbuckers from his reverb store at like 2:00 am once and he immediately sent me an actual thank you message, laughing when he figured out it was me and why we were both up at 2 am...nothing good happens on Reverb at 2:00 am