Can happen for several reasons, but at any given rate, it's dead sexy when it does happen...
The blue glow can be from electrons interacting with the glass (phosphorous atoms contained in the glass), or the interaction of electrons with ions within the bottle - there are hard vacuums and soft vacuum tubes with a bit of gas in either. The ions left within these 'vacuums' will light up, or, the ions within the gas light up.
I hope this helps.
Mo