muudrock":28n2kpmp said:
When I worked for Gibson, it was 50/25 discount. Meaning 50% of list price and then 25% off of that. I'm sure it's changed since then and like mentioned above, depends on the manufacturer and varies widely. Most import guitars will be 50/25 currently.
Interesting..
So, a new LP Standard lists for $4149. 50% would be $2074.50, then another 25% would be $1555.88 dealer cost.
$1555.88 cost ÷ $2499.00 sell price would be about 38% GM for the dealer if this were still the case.
What I'd be interested to know, is the formula used to generate MSRP. What's Gibson really have in a guitar they sell to the dealer for $1555.88?