I def feel like the wood is a thing. Because I literally feel it and it changes how I play if not the tone itself. Species also being a baseline, where the specific density of the piece(s) wood is ultimately the most impactful on that front, imo like you're seemingly saying. I try to keep that baseline approach when recommending pickups, if I do at all. I feel like other factors such as the tuning, scale length, distance to bridge, string gauge are also important factors to keep in mind. It's hard to say okay well you have an ebony fingerboard on a maple neck and an alder body, so this is going to work for you. Sometimes a height or pole adjustment are the only thing needed. Another thing to consider are the pots/caps/wiring that may be enough to make that change work. I've done pot swaps that changed the guitar to being flat and muddy from previously dynamic and vice versa. Action, pick, and player themself are just as important for dynamics, attack, sustain. So, it's ultimately all relative.