We of course all have different ears and tastes for sure and you and I have talked about it a lot over the years. I totally understand your comments about amps being sterile, overly filtered, cardboard, plastic.
Flat, synthetic, processed, inorganic, cold & sterile, lacking warmth...those are the terms I use that I think mean the same thing. I don't care for amps with those qualities either. There can be some other good things about amps like that but overall I tire of them real quick. Especially when you A/B them next to amps with the opposite qualities.
The MOAB+ I have is 180 degrees from any of those terms. It can be the most juicy fun to play aggressive but warm amp with great organic qualities and great clarity or it can be the most open, raw, punchy tone I've heard out of any Marshall, or any other amp for that matter. I'd go as far as to say it also has a level of articulation and definition that surpasses even any Wizard.
Its more organic-natural-warm and at the same time aggressive than anything else I've had...including every single Wizard. Is the one I got somehow different from others? I have no idea, but this one is about the best tone and feel from an amp of the many I've owned.
I'll end this rant in pure RigTalk fashion...My tone search is over, no more GAS, I'll never buy another amp again, this is it, I'm done, its the best amp I've ever played in my life, but my MOAB+ will be for sale next month...LOL!
EDIT: If my wife could read the above statement, she'd die laughing or punch me in the dick, or both, because she knows how sick in the fuckin head we all are on this site and full of shit we are, no matter how much we think we mean it when say "that's it, I'm done, no more amps"...LOL!