The EQ has to go into the serial loop. Doesn't really make sense to put an EQ only on parts of the signal, though i might be interesting to find out what it sounds like
The reverb can go serial as well as parallel. Try what you like best.
Like said before, you could put both of them in the serial loop for less cabling hassle and blend in the effect level of your reverb. Experiment with the order, though.