Friedman IR load and PX20 video

Will probably sell like hotcakes - looks like a cool feature set and price isn't horrible.

I did notice the marketing language already. Like Fryette, he's avoiding the word digital at all costs even though this box is in the TAE / OX camp of DSP running the show.

So "touch, feel, sag, everything" that Dave mentions, plus presumably reactance, presence, depth = digital emulations. Strange way to go for Friedman but he mentions Synergy were behind that aspect.

I hope it does well for them - clever ways to tame tube amps or make other things loud are always welcome.
 
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Will probably sell like hotcakes - looks like a cool feature set and price isn't horrible.

I did notice the marketing language already. Like Fryette, he's avoiding the word digital at all costs even though this box is in the TAE / OX camp of DSP running the show.

So "touch, feel, sag, everything" that Dave mentions, plus presumably reactance, presence, depth = digital emulations. Strange way to go for Friedman but he mentions Synergy were behind that aspect.

I hope it does well for them - clever ways to tame tube amps or make other things loud are always welcome.
You’re right… I watched a bunch of videos where Dave Friedman explains the IR Load and he never even hints at the digital aspect which almost makes you think that it does the measurement via digital but aside from that, there is nothing that makes it appear as though there is analog to digital and digital to analog conversion happening.

All these new digital hidden devices make it seem like you can’t just use a VST or plugin within a DAW. They make it seem like the reactive aspect is adjusting impedance with the power amp… but it’s not, it’s just a normal reactive load and all the interactions are simulated digitally so then how is it really even interacting with the power amp section of an amp and/or speakers at all? Seems like smoke and mirrors. A better explanation is needed
 

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