I think s lot of people are missing the point. It's just a analog amp. The only thing digital is the switching system. GEQ and IR.
Seems for many the issue is it is rackmount instead of a head.
Personally I could careless about any of this stuff. I'm mostly interested in the sound. The voice.
The format is actually more practical for my use. I've been meaning to rebuild the Voodoo Lab and simpler Boss ES-8 rigs.
I haven't decided. But definitely interested.
It's an analog amp, but the core tone is sent through a digital EQ, so you get an instance of AD/DA conversion in the chain. I'm not sure it's been mentioned whether it can be switched off such that you can get a core tone out of the amp without any conversion steps or not. Hopefully you can turn that stuff off.
Something else that stuck out to me is that in the video, Steve talked about "zero lag" IR technology. That's impossible. Not "that would be tough to do so I have trouble believing it" but literally impossible. IR's are digital which means your tone must go through digital conversion for them to work. Personally I think IR tech is cool and useful so it's not that I have a problem with IR's, it's that I have a problem with how Steve said "lag free IR's" because that's not how IR's work.
I'm not necessarily saying Steve was being deceitful either. To give him the benefit of the doubt, when you generate an IR, there's usually some leading silence, which it's possible to trim off the front of the IR, so in that way you might be able to have a lag free IR within the already digitized signal, but you'll still always have the conversion lag in there. But, to say "lag free IR processing" implies this entire element of the chain is as lag free as analog components, which is not true.
This is concerning to me because it means Steve might not inherently understand the tech, which means there could be yet another link in the chain (specifically, whoever he contracted to understand this tech for him and integrate it into the unit) that also needs to get involved in the event that anything goes wrong.