VHT changes name to Fryette Amplification

[stephen sawall]

As of jan 1.

 

[Variable]

Why?

VHT is much cooler.

 

[CaseyCor]

I'd have to agree Russ. VHT is a much better name. What's up with this?

 

[Anonymous]

Hmmm. Did they get bought out? Time to do a search.

 

[Copperhead]

VHT Changes Name to Fryette Amplification
December 19, 2008

Effective January 1, 2009 VHT Amplification, Inc., will be known as Fryette Amplification, a division of Steven Fryette Design, Inc. Fryette Amplification will continue to manufacture all of the VHT models currently in production including the award winning Sig:X amplifier, Deliverance amplifiers and speaker cabinets, Pittbull Ultra-Lead amplifier, FatBottom speaker cabinets, Two/Fifty/Two and Two/Ninety/Two power amps and Valvulator I Buffer + Power Supply.

In making the name change, founder and CEO Steven Fryette states: "Much like a musician who finds his own voice, my more recent designs have really captured what I've been searching for ever since starting VHT 20 years ago. These designs represent my personal vision of how an amplifier can interact with a player in a truly musical way. We'll be introducing the Memphis Series amplifiers at Winter NAMM and these new products exemplify the use of our patented technology, years of experience and commitment to quality all in an affordable format. For years I have thought about putting my name on a product and finally I feel comfortable enough to do just that."

 

[stephen sawall]

Thank you Copperhead.

 

[Copperhead]

 

[Digital Jams]

Woah.................

 

[stephen sawall]

As Steven Fryette Design Inc., Fryette plans on continuing working with others as a design consultant in addition to building Fryette Amplifiers and accessories. "Earlier this year, I had consulted with AXL and thoroughly enjoyed the experience of working with another manufacturer. In a surprise move, AXL offered to buy the trademarked VHT brand name and logo. They will now manufacture their own product under that name. The offer to buy was also an opportunity to rebrand the company under my name." says Fryette. All of the original VHT intellectual property, patents, designs, and trade dress have been retained by Steven Fryette Design, Inc.


For more information, visit their web site at http://www.vhtamp.com.

Paste

 

[Greazygeo]

Yeah but look at how many brands have builders names....Bogner, Soldano, Rivera, Aiken, Diezel, Charvel, Kramer, Baker etc, etc.....kind of smart to start a company not using your name, then be able to sell the trademark for a bunch of cash. Still be able to retain your designs, get consulting fees while continuing your line under your own name.

Building up and selling companies is the american way isn't it?

 

[PeteLaramee]

WTF is AXL?

 

[PeteLaramee]

OK I just googled them. http://www.axlguitars.com/ I've never heard of them.

 

[stephen sawall]

WTF is AXL?

Something you spay on yourself when you don't shower ?

 

[PeteLaramee]

So, since I'm selling two VHT Cabs should I charge more for the cabs?

 

[Copperhead]

Something you spay on yourself when you don't shower ?

I'll not spay myself!!

 

[Copperhead]

So, since I'm selling two VHT Cabs should I charge more for the cabs?

Ahhh the used gear is going to be interesting: "It's a SFD VHT not a AXL VHT, got it?......."

 

[D-Rock]

Fryette? Sounds like Fry it. Something I don't want to do to an amp.

 

[vchizzle]

hmmmmm.... Not sure what I think about this.

 

[Slaytallica]

Fryette? Sounds like Fry it. Something I don't want to do to an amp.

That's what I was thinking.

I guess sometimes Ego takes a bigger part in things.

 

[muudrock]

Sounds to me like he is jumping ship and getting out of the responsibility of running a company like VHT. Could be the economy, or not.

I can't understand building a name over 20 years to sell it to another relatively new to MI company. I guess I'm just not a "good" caplitalist...