FOR IMMEDIATE RELEASE
Contact: Marc Laham
Phone: 818-716-4000
Fax: 818-846-4040
E-mail:
info@sfdamp.com
VHT Changes Name to Fryette Amplification
Burbank, CA, December 15, 2008
Effective January 1, 2009 VHT Amplification, Inc., will be known as Fryette Amplification, a registered trademark of Steven Fryette Design, Inc. Fryette Amplification will continue to manufacture all of the VHT models currently in production including the award winning Sig:X™ amplifier, Deliverance™ amplifiers and speaker cabinets, Pittbull™ Ultra-Lead™ amplifier, FatBottom™ speaker cabinets, Two/Fifty/Two and Two/Ninety/Two power amps and Valvulator I™ Buffer + Power Supply.
In making the name change, founder and CEO Steven Fryette states:”Much like a musician who finds his own voice, my more recent designs have really captured what I’ve been searching for ever since starting VHT 20 years ago. These designs represent my personal vision of how an amplifier can interact with a player in a truly musical way. We’ll be introducing the Memphis Series combo amplifiers at Winter NAMM and these new products exemplify the use of our patented technology, years of experience and commitment to quality – all in an affordable format. For years I have thought about putting my name on a product and finally I feel comfortable enough to do just that.”
One thing for certain, the philosophy that carried VHT to critical acclaim will continue with Fryette Amplification - designing great guitar amplifiers that are really about providing a seamless, musical transition from one sound to another, empowering unlimited inspiration for players who wishes to discover their own personal creativity. That philosophy will be the foundation of every Fryette amplifier.
All the elements that made VHT an unrivalled amplifier will go into Fryette Amplification as well - innovative design, the best quality parts/materials and superior craftsmanship. These unyielding attributes and uncompromising philosophy result in an amplifier that provides the versatility and sonic quality that will appeal to every style of player no matter what their musical journey may be.
Fryette Amplification will continue to honor all warranty claims on VHT product manufactured before January 1, 2009. Fryette Amplification will exhibit at Winter NAMM 2009 in booth# 5596.
Contact Info:
Fryette Amplification
1201 South Flower Street
Burbank, CA
91502
Phone (818) 846-4000
Fax (818) 846-4040
info@sfdamp.com
Marc Laham
Director of Sales & Artist Relations
818 846-4000 x13
mlaham@vhtamp.com