EBMM YT Sig guitars

[rsm]

EBMM appears to be going for YT influencers for signature guitars; a few months ago, Rabea, and a few days ago, Fluff.

Good for them, but who's the target customer?

 

[mcstinger]

Few months ago I asked very similar question. I was surprised by Fluff's signature Fishman pickup.

https://www.rig-talk.com/forum/threads/lack-of-big-names.258814/#post-2989765

 

[japetus]

In all reality, they probably have more of a chance of getting someone to buy a signature guitar than the 80's guys still around. These companies are fighting for views of their product and some of these guys get millions of views on every video.

 

[Devin]

"Artist" association aside, I'd buy one if i was in the market and the specs offered something unique

 

[marvcus]

Maybe they should allow custom orders and give everyone their own “signature.” Cool if you don’t want to resell.

 

[rsm]

Maybe they should allow custom orders and give everyone their own “signature.” Cool if you don’t want to resell.

sounds like the Kiesel model of semi-custom guitars?

@japetus I agree, social media influencers are doing as much or more than famous artists in marketing and selling gear. Guess I'm too old school for it


I have / had a few signature guitars because of the specs not the artist, such as '65 spec, Lennon Casino, Fender Marr Jag, etc., I also have a few sig guitars because I of ofther factors, such Schuldiner Stealth and Ibanez PS guitars,

 

[SFW]

The Fluff sig is only fifty guitars. At $3,200, they can keep them. I can build a better guitar for 1/3 the price through Warmoth. Just sayin.

 

[Gitfiddler]

Cockfoolery. I will hold out for the EBMM “Mr. Beast” or “Jake Paul” models

 

[dooredge]

Rabea is a helluva player, I can see why they gave him one.

I was watching Rob Arnold's (Chimaira) channel the other day and he mentioned something along these lines. I don't remember verbatim what he said, but ESP stopped producing his RA models due to his status as non-touring musician.

It seems companies are starting to shift from the traditional, "you gotta be on tour in front of 100's of faces every night to warrant a signature guitar".

They're in the business of selling guitars, so why not? I may not personally agree with whom they give a sig model to, but I'm old enough to know my opinion don't mean .

 

[japetus]

Cockfoolery. I will hold out for the EBMM “Mr. Beast” or “Jake Paul” models

Jake Paul guitar would probably sell a ton

 

[dooredge]

Few months ago I asked very similar question. I was surprised by Fluff's signature Fishman pickup.

https://www.rig-talk.com/forum/threads/lack-of-big-names.258814/#post-2989765

I feel like Fluff gets the benefit of signature gear as more of a [thank you for all the gear you've sold on our behalf].

While he may not be on fire from a technical players perspective, he's sold a shit-ton of gear for countless companies over the years.

 

[rsm]

@dooredge yes, social media influencers are having an impact on gear sales; companies are responding to it. Nothing wrong with it, I'll buy sig gear if I think it does what I want.

 

[thegame]

These sig guitars can fuck all the way off

 

[Spaceboy]

gross. i mean, i get it from a business perspective, but... gross.

 

[rsm]

gross. i mean, i get it from a business perspective, but... gross.

for the times they are a changin'

 

[JMP2203]

i prefer real artist signature guitars

 

[rsm]

Let's not forget the Beato Sig; Rhett Shull has a sig amp, guitar and more too.

 

[rsm]

i prefer real artist signature guitars

I prefer Sepultura with the Cavalera brothers, tho.

 

[Eazy-ESP]

The target market? 15 year old virgins?

 

[JMP2203]

The target market? 15 year old virgins?

90% of guitar players where virgins at 15