I think it's a great idea. The whole point seems to be to de-mystify the klon by making users put it together themselves so they can take a minute to see that there's no fairy dust in there.
It's about as anti-TGP as it gets, so I love it.
Imagine you spend years designing something and finally bringing it to market and everybody loves it. So naturally, you stop making it and instead start bitching about other people copying it even though you've chosen to stop making it, because you believe that ONLY YOU are allowed to sell people boxes that make this sound and you've stopped doing it because you've deigned it so that NO MORE people can sound like that. NOBODY is allowed to question your divine will or disrupt your master plan by making pedals you now refuse to make yourself THAT'S NOT FAIR.
So then later on you bring them back in an entirely different format with a pathetic "hey don't blame me for making these so expensive, it was YOU guys who built up the reputation of these things" self righteous message front and center on the face of the pedal and hey it can be yours for the low low price of $700.
And then later again when you remember that you want even more money, you start remaking the original and selling it for 4 figures to get back in on the action that you created yourself through artificial scarcity.
Yeah that guy can go fuck himself.
I'm glad Josh Scott is taking all the mystery out of a few dollars worth of metal and plastic and selling it for under a hundred bucks.