IMO the move to do away with all ESP Standards and make the Ltd. Elites the new Standards will ruin ESP, at least in the USA.
They have had ESP Standards in the USA and Europe forever now. Gibson has USA Gibson and Custom Shop Gibson. Why would ESP change from Custom Shop ESP and Standard ESP just to make everything other than Custom Shop seem inferior by labeling it Ltd.?
It's like Gibson deciding to start labeling the USA Gibsons Epiphones and only calling the Custom Shop Gibsons Gibson. How well do you think that would go over sales wise?
ESP has been on the decline for the last several years anyway IMO. This will be the final nail in the coffin if they don't back off of it.
The guitars ESP sells in Japan are already all Custom Shop and Gibson still is the most popular brand in Japan. By doing this now worldwide they IMO hurt themselves even more.
I know they want to keep the ESP name as the top dog in their lineup but IMO it already is even with the ESP Standards. It's not like ESP Standards are looked at as low level junk. They are they superior ESP brand over Ltd. and Edwards with only ESP Custom Shop topping them.
Some may think this move makes sense but IMO it will turn out badly for ESP and their overseas markets. What's up with the new ugly ass logo font also? IMO ESP has been declining for several years and this is another bad move to make that decline worse.