When they first started back in 2006 they used to be Korean made guitars assembled and QC'ed in Quebec, Canada. They would sell for than 600-800$ or so with EMG's, OFR and good electronics. The price almost tripled since but the website now says 100% hand built in Quebec. Maybe they are doing everything in-house now. I've only seen them in one store in Montreal. They are rather unique in style and definitely have everything a metal guitarist would want to see on a guitar. They do have a custom shop though, maybe they can make some really good stuff but I've never played one from their Custom Shop. The floor models I tried didn't impress me for the price.
You should try them if you can find them locally or look for a used one that you can flip without losing money if possible.