Probably because they’re not relying on clickbait titles for
every video they put out or doing the fake outrage thing that, for reasons completely unbeknownst to me, some people find entertaining. There’s more of that ‘entertainment’ than information on his channel, IMO. At this point the guy is regurgitating his own videos repeatedly-
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What did it for me with him was waking up one night to a livestream of him “critiquing” mixes from his followers, which I believe they had to pay for. I didn’t hear much criticism of the mixes, it was all shit like “Don’t bother recording until you can record real drums”, “Why don’t you learn how to sing before recording vocals?”, “I’d go practice your guitar before even thinking of recording yourself again” and it was obviously teens/people new to recording he was shitting on.
I know his “thing” is to be a cantankerous fuck (which I don’t find appealing in the least bit), but I’d imagine most of those kids look up to the dude and for him to just shit on them without offering any critique of the actual mix, I found it to be pretty shitty behavior.
While there is
some actual information on recording on his channel, the ratio of actual information verses ads poorly disguised as information is way, way off. The overwhelming majority of his “How to record guitars that don’t suck”, or “How to get good drum sounds” are just ads for plugins or whatever gear he was given to pimp and the video is all-but-useless without purchasing said product. Like this-
There’s nothing in that vid actually detailing why one’s vocal mix could sound like shit (outside of the ‘don’t drink dairy’ tip from someone who doesn’t even sing) it’s just an ad for a vocal plugin. At best, you can listen to what he’s doing and apply it to other plugins that do the same thing, outside of that, it’s useless without purchasing the plugin.
If one is serious about learning studio techniques/recording, they can skip all the “entertainment” and ads-disguised-as-tutorials and hit up URM Academy, where they have actual producers/mix engineers using the music they’ve worked on that’s been commercially released and people actually know. You can learn more from just one video from them than you can watching 10 Fricker videos where he screams at the camera for 5 minutes while making strawman arguments before eventually goes on to list all the features of whatever he’s pimping and occasionally a nugget of useful information falls out.
