@Techdeth lol if you want a rant, here's a rant for you.
I still remember the first time I saw a dude on the sidewalk wearing a plaid shirt with suspenders (the shirt was brand new with the creases still in it), pants with the ankles hemmed up way too high, and a waxed mustache that would've made a Saturday morning top hat wearing cartoon villain blush. Fedora meticulously placed on his head leaned back just far enough for you to see just how much time he spent on putting product in and combing his hair juuust right. Looking back, I'm honestly surprised he wasn't holding a book way out in front of himself with a bold font title on the cover like "Bands I Know All About That You've Never Heard Of And Also I'm A Vegan - Please Think I'm Cool."
The whole movement was so lame. Everybody was trying so hard to advertise how "of the earth" and "down home" and "old world" they were so they could show they were anti-establishment, anti-capitalist, anti-corporation because they thought that aesthetic equated to authenticity, sincerity, simplicity, purity. Except they were also always decked out in every product that had a SKU at the Apple store, and whatever their favorite $14 Starbucks drink was that took 3 full minutes to describe to the barista when they ordered it.
You could tell they wanted so bad to appear rustic and at home in nature but none of them had ever left the city and/or suburbs, so they had no idea what that actually looked like. They all came across looking like groomsmen at a $150,000 "rustic chic" farmhouse wedding. It was as transparently insincere and try-hard as anything I've ever seen. You know those television / radio guys that have their "host" voice and persona they do? It was like the silent version of that.