He's full of shit. Heres why:
"Fender have alienated everyone thats ever bought a Fender strat"
I dont feel alienated. Why would I? I like my strat. Thats it.
"People dont want to be seen with a Fender branded guitar."
Makes no difference to me whatsoever, and if I ever play anywhere, the 3 people that come to watch wont care either. If it alienates me from these music industry/influencer types, then all the better!
"Fender have destroyed the trust of their customers"
I bought my American Standard Strat in 1998, because I liked it. It was nothing got to do with whether I trusted the company. Yes, it had a reputation but after playing it, I liked it.
And...None of my guitar heros gave a shit either.
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So far removed from the average dude in the street, and illogical.