Hamer was done building any Fender clones back in the early 90's though...do you really think Strats and Teles were fighting for the same piece of the pie as Hamer's Gibson inspired designs? Seems to me that it's a very similar dynamic to your theory on Charvel and the Superstrat market seeing as Fender was never really able to crack that segment ("Gibson-ish") either with relative market failures like the Starcaster and Robben Ford Sig Models.Greazygeo":1ffx2v4n said:How else can Fender gain market share. They've expanded as much as they can and they are down to $99 guitars. The way they are doing it is buying up competing brands and doing away with them.rupe":1ffx2v4n said:Why shutter the brand as opposed to selling it? I'm not a Hamer fanboy by any means but I've owned a few and thought they were nice, well made guitars...it's a shame to see them gone.
Based on the language in the press release, I can see a limited run of Standards at astronomical prices in the coming years.
If they sell the name they will still have someone competing with them. It will work for awhile.
Hamer was done building any Fender clones back in the early 90's though...do you really think Strats and Teles were fighting for the same piece of the pie as Hamer's Gibson inspired designs? Seems to me that it's a very similar dynamic to your theory on Charvel and the Superstrat market seeing as Fender was never really able to crack that segment ("Gibson-ish") either with relative market failures like the Starcaster and Robben Ford Sig Models.[/quote]I'd have to think the majority of sales were in the Slammer line of cheapies....not the expensive stuff. The Hamer stuff may compete more with the Custom shop stuff (at least on price point)? I've not followed either lines to be honest. You are probably right with the Gibson line of thinking. They were probably wanting to cut into that piece of the pie.rupe":fz8c9hpz said:How else can Fender gain market share. They've expanded as much as they can and they are down to $99 guitars. The way they are doing it is buying up competing brands and doing away with them.
If they sell the name they will still have someone competing with them. It will work for awhile.
Judas Priest, Night Ranger, Steve Stevens, Martin Barre, Vernon Reid, Lita Ford, Felicia Collins (Letterman's band), Kip Winger, Brad Whitford, Paul Stanley, Fernando Von Arb, Tom Peterson, Doug Pinnick...I'm sure I'm missing a bunch. A lot of pros played them.romanianreaper":1r6p0dtx said:I never thought Hamer did a great job at marketing. I've been playing guitar since 1985 and I don't think I've ever seen a Hamer in person (if I have I forgot). I know I've never played one. I knew that Rick Nielson, the guy from No Doubt, and Mick Mars played them but I can't remember many more. Heard they were great though.
... I had a Californian in the 90's .... It really was a great guitar.Devin":2j4rfv2f said:My Hamers are my favorite guitars ever (especially my Californian)
killertone":1vjktt0b said:I never had the chance to play one that was made by/during FMIC. Not sure if the quality was there like it was when Jol was doing it in CT. I have one from that era and it is an one of the best guitars I own.
JTyson":p1ydj8z3 said:DBU's got a killer group of Californians that make me tear up when I see them
Ililli":1aqvvbja said:Hamer SS I
Pink / White binding
Bommerrang & LED Inlays
Bare Knuckle Rebel Yell & Slowhand HSS