Rock pushed out systematically -Billy Corgan

[stratjacket]

Not sure if others watch but I usually enjoy Billy Corgans talk show interviews, The Magnificent Others

Interesting take here about how Mtv and others purposefully pushed Rock out and replaced by rap. This is a Short excerpt, maybe 30 second video.

 

[ChurchHill]

And everybody blames grunge...

Actually, I think he just may have a point here...

 

[RaceU4her]

yes, in 93 when snoop dogg came out rap started catching up. Replaced though?? Korn, Limp Bizkit, Creed, Foo Fighters, Incubus and a million other bands were, and still are, massively huge. It was smashing pumpkins that went down the shitter in the late 90s

 

[stratjacket]

Yeah I don’t think it was an overnight thing, probably over several years maybe a decade.

Another take on Billy’s points:

 

[BABMusic]

yes, in 93 when snoop dogg came out rap started catching up. Replaced though?? Korn, Limp Bizkit, Creed, Foo Fighters, Incubus and a million other bands were, and still are, massively huge. It was smashing pumpkins that went down the shitter in the late 90s

Yeah, it had been going on for a long time with NWA and Dr. Dre. I wasn't a big fan of a lot of the late 1990s rock bands, including most of those bands you listed above. And I think the rap / hip hop mainstream became really boring as well (Puff Daddy, etc.).

 

[thegame]

Well, Billy’s voice certainly didn’t help

 

[BABMusic]

Well, Billy’s voice certainly didn’t help

That Batman song he released was the worst single ever by SP.

 

[Bloodrock]

If you look at his points on the cost/profitability angle, I can see the reasoning. A lot less to make an album on a computer and pay one singer to sing a song they didn't write.

 

[RaceU4her]

If you look at his points on the cost/profitability angle, I can see the reasoning. A lot less to make an album on a computer and pay one singer to sing a song they didn't write.

that was going on way before the late 90s though, and i dont think MTV was worried about how much an album cost to make. Maybe MTV was pushing rap more as it got more popular, and there was certainly more exciting story lines for them to push it with, i think hes exaggerating them pushing out rock though. All we did in high school in the late 90s was watch bands on MTV

 

[RaceU4her]

Well, Billy’s voice certainly didn’t help

or his late 90s albums while wearing dresses and bashing literally everything in the world as he did back then. hes admitted what a prick he was back then, maybe it was him they were trying to push out, not rock lol.

 

[VonBonfire]

If you look at his points on the cost/profitability angle, I can see the reasoning. A lot less to make an album on a computer and pay one singer to sing a song they didn't write.

Now rap dudes are freaking out about no longer being on the charts and A.I taking over their music style for cheaper. I forget which artist, Drake I think, already "signed" an A.I personality. Clown world.

 

[RaceU4her]

Now rap dudes are freaking out about no longer being on the charts and A.I taking over their music style for cheaper. I forget which artist, Drake I think, already "signed" an A.I personality. Clown world.

There was already a “fake drake” song that was a hit

 

[Bloodrock]

Now rap dudes are freaking out about no longer being on the charts and A.I taking over their music style for cheaper. I forget which artist, Drake I think, already "signed" an A.I personality. Clown world.

Well that's what they get for making auto tuned, computer garbage for years and claiming to have talent. Hopefully it opens the door for actual musicians to make a resurgence again.

 

[stratjacket]

i had no idea rap was in decline, I’ve always thought of rap and pop as interchangeable.

 

[VonBonfire]

i had no idea rap was in decline, I’ve always thought of rap and pop as interchangeable.

The rap/hip hop community was in collective panic because recently the billboard top 40 no longer had any hip hop or rap tunes on it for the first time since the early 90's or something. Like many rock fans they were under the delusion that corporate America won't replace them with something else they deem more profitable or something that drives the latest agenda. Nashville has been crapping on it's previous stars for many decades. It's S.O.P in any of the mainstream musics.

 

[RaceU4her]

i had no idea rap was in decline, I’ve always thought of rap and pop as interchangeable.

Rap has been on a decline, and “pop” music is going away as we know it as everything becomes algorithmic.

 

[tallcoolone]

Seems like every rap dude besides Snoop and 50cent is gay

 

[phillybhatesme]

 

[nightlight]

I don't even watch MTV anymore, it's a joke.

On what Billy is saying though, no one else noticed the change? He uses the example of MTV and I recall when they would One by Metallica, Smells Like... by Nirvana and whatnot.

And then, they stopped promoting Headbangers' Ball and gradually you saw less and less rock and metal. Now they promote lifestyle and reality stars on MTV, with less focus on music.

The gateway for music to be popular nowadays is video. With so many artists releasing songs, you need to have visibility on Youtube and other streaming sites in order for people to even give your music a chance.

But that costs major money, including getting your video aired.

Chances are if a small band puts money into a video that gets a few streams, the final pressure will lead them to disband.

It's all a part of corporate strategy, inclduing the young girls and boys being pushed out of Disney to become artists. Anyone see Britney Spears or Ariana Grande or Selena Gomez of late? They all look like someone forcefully subjected them to plastic surgery, just like Jim Carrey.

 

[marvcus]

MTV shuttered. It is no more. Joke was on them. F them and their teenage pregnancy shows. Peak beta male energy from that Catfish nerd.

The first noticeable shift was 1991/2 with grunge and then, as the C squad of that was winding down, it devolved into rap rock and just aggressive butt rock by 2000s.

It was certainly planned - not at all a market driven move.