Being new to Rig Talk, I've been reading the Axe-FX posts with interest. At first, I read them because I was truly interested in what all the noise was about, I.E. best modeling device ever, kills POD, kills Elevenrack, etc. But then I was compelled to continue to read the posts because of the debacle Fractal marketing has become. There are multiple examples throughout marketing history where a company with a superior product available at a time where market demand was high ultimately failed because of their less than adequate customer support and inability to meet said demand. Trust me, if Fractal doesn't learn the "The Customer Is Always Right" mantra and improve their ability to meet demand quickly, a competitor will do so with a new product.
How do I know this?
I'm a Senior Product Manager with 15 years experience responsible for a $200M product line at a globally successful consumer electronics company.
These guys are morons if they think this type of attitude and lack of availability will fly for long. Any product manager reading this stuff that is working on a competitive product is grinning from ear to ear.