Uh oh, Rhett Shull says he ain't playing Fender no more

I don't like this lawsuit, but it won't really change what I do because all I buy are older used Strat copies with the illegal headstock (Blade, Fernandes, Edwards, ESP, etc.) I think Fender is feeling the pinch of the declining economy and are desperate to keep their revenue up.
 
Servco Pacific owns Reverb too.

It's not Fender, it's Private Equity doing its thing. Fender™ is in name only, just like Marshall and all the others.

So don't call it Fender anymore. Call it Servco Pacific's subsidiary IP asset.
 
Servco Pacific owns Reverb too.

It's not Fender, it's Private Equity doing its thing. Fender™ is in name only, just like Marshall and all the others.

So don't call it Fender anymore. Call it Servco Pacific's subsidiary IP asset.
I didn’t know that Servco owned Reverb! Learned something new today. 🧐 This reminds me of how I would call my truck the Stellantis Ram 1500 lol
 
Similarly, there are no “Mullard,” “Svetlana” or “Tung Sol” new production tubes.

While Legal and Lawful, the substance is not equal. It is deception playing on ignorance to profit.

They aren’t even replicas, they are different, inferior products offered under names built on objectively superior ones.

Properly stated, they are New Sensor tubes, not even knock offs or proper reissues. One could construe them as tributes, arguably lack luster ones in comparison to the genuine originals, but they are not real.

Essentially, the practice is, in fact, evil, due to the fact that the sales process omits the above and works on ignorance to provide lesser value than advertised. That is cunning, not intelligence.

Does that work for me? No. I prefer the EHX units to the “Stolen valor” imitations.

Would I cease production if I owned NS?

Nope. But I would labor to balance the actual value with objective, technical information first with subjective taste and judgement second.

It’s almost like literally everything in the post-fiat central bank usury world is fake until proven to be gay, assumably so!

Caveat Emptor!

Now I shall procure a Scumback J75-LD and leave the keyboard for the fretboard as suggested by our own @Scumback Speakers, who is the living Truth of being neither fake nor gay.

In Mike Matthews defense, recreating WW2 excellence generated under the pressures and initiatives of war are economically impossible.

That said, Jim’s products carry a name born of the Creator’s peculiar sense of absurd humor and love for a good origin story. His venture is the inverse of New Sensor, in that are made by a “Scumbag”with the purpose (spirit in initiative) to meet or/or exceed the originals’ in value, AND deliver.

I can BBQ and drink to that. 🫡🥳🇺🇸
 
Servco Pacific owns Reverb too.

It's not Fender, it's Private Equity doing its thing. Fender™ is in name only, just like Marshall and all the others.

So don't call it Fender anymore. Call it Servco Pacific's subsidiary IP asset.
great way to look at it
 
I think he's pretty cool. why you say that?

I say that because that seems to be the general sentiment around here from what I've read. I don't really have strong feelings about what he does one way or another usually. But I'm glad he's doing this video because it just means more people being clued into a bullying company's bullshit.
 
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