Was Bogner at namm this year?

[braintheory]

I didn't see any videos of them or hear about them at all for this years namm. Do you guys know if they're coming out with any new stuff?

 

[Zoso1973]

Nope. They skipped it.

 

[glassjaw7]

I think the Telos is still their "new" amp.

 

[King Guitar]

they were not there this year. cant blame them, with the web its pretty pointless anymore.

 

[braintheory]

they were not there this year. cant blame them, with the web its pretty pointless anymore.

Well if that's the case, why did other brands like Diezel, Engl, KSR, and Friedman show up NAMM?

 

[steve_k]

they were not there this year. cant blame them, with the web its pretty pointless anymore.

Well if that's the case, why did other brands like Diezel, Engl, KSR, and Friedman show up NAMM?

Cost for space rental
Noise police
Retailers have been replaced by kids looking for photo opportunities
No benefit

 

[King Guitar]

they were not there this year. cant blame them, with the web its pretty pointless anymore.

Well if that's the case, why did other brands like Diezel, Engl, KSR, and Friedman show up NAMM?

They will be the first ones to say they don't know. This is my opinion but I have been doing this for along time. The guitar business is very traditional and old fashioned. They do it because they have always done it that way. Back in the 1950's, 1960's, 1970, 1980's, and most of the 90's that was the only way to come see all the new gear and place your orders for the year. Plus it got a bunch of folks away from their routines and out of the snow to sunny California which is still the case and part of the draw I think.

Its not done that way much anymore. Every new product is well known on the forums long before NAMM. Retailer ordering is a monthly endeavor to stay on top of trends on the forums and in the market if your smart. Now I think its just a way for people to see old friends from around the country. Is it worth it or viable, nope. Will it continue on for along time. I think so. Again IMO the music business and the gear business is very very traditional. Big Box retail is dead for anything other than consumables. Hell I just bought groceries on Jet.com and had Amazon deliver my protein powder.

 

[GOHOINC]

There was a video i saw for some new bogner pedals this year. A fuzz and a compressor.

 

[Shawn Lutz]

If your company and products are already widely known NAMM is fairly useless today. It seems more like a fan demo facility and celebrity photo ops haha. If I was in the business asn just getting off the ground I'd go just to get my company name/product out.

 

[garey77]

If your company and products are already widely known NAMM is fairly useless today. It seems more like a fan demo facility and celebrity photo ops haha. If I was in the business asn just getting off the ground I'd go just to get my company name/product out.

I'll have to disagree with this. It's true that NAMM has expanded to be more than just an environment for retailers and vendors with the availability to the public being much easier now than ever, but I don't think it's any less important because if the internet. NAMM was and still is a platform for retail to vendor sales stimulation after the year end holiday season sales slump. Tons of dealers are there to meet the manufacturers face-to-face that they've been buying gear from/working with all year, as well as make use of NAMM/year opening pricing opportunities. Just because a manufacturer didn't have a booth there doesn't mean the show is somehow a little more useless.