The entertainment company founded by Jay-Z will continue to produce the Super Bowl halftime show, USA TODAY confirmed with a person familiar with the situation but not authorized to speak publicly. The details of the contract have yet to be announced.
NFL commissioner Roger Goodell and Jay-Z first announced the multiyear partnership with Roc Nation in 2019, with the company serving as the NFL's live music entertainment strategist as a part of the NFL's Inspire Change initiative. The initiative also focuses on the league's social justice efforts and was launched following the NFL's controversial treatment of former player Colin Kaepernick, who kneeled during the national anthem to protest police brutality during the 2016 season.