Joe B. should be teaching a college course on how to get rich. Well, he's actually doing it instead of teaching, which is even better. But think about his business model. He has zero airplay and zero album sales, and he grew up after MTV's heyday. But he can pack every venue by selling pretty expensive tix. There's gotta be a business course in there somewhere. Hell, my dad is a huge fan of his and I don't get it. My folks can afford any tix and my mom took my dad to see Joe B. I think a lot of the audience were people like my folks who can easily afford those tix and feel somewhat young and hip again by going. I sometimes wonder if my dad picked Joe B. to try to show me that he "gets" guitar music. I send him live videos of Eric Johnson and it might as well be Billie Eilish. He doesn't get it at all. I'm not a fan of Joe's music, but the man can play circles around most of us, he certainly has a better gear collection than anyone here and he's a nice guy. I've talked with him a few times. Totally down to Earth guy.