thegame":28twjf26 said:
Sorry, Old Bitch is one of the stupidest names I've heard for an amp, and there's been some doozies lately.
As a marketing professional, I wholeheartedly agree. As a guitarist, I also agree. I realize it was a play on "Aldrich" but I think its extremely short sighted to go in that direction. Only a very small portion of your potential customer base will "get it". Poor name + poor logo = poor sales (once the fanbois get theirs

).
It seems like you guys are shooting from the hip rather doing any real market studies...rarely a formula for sustainable success.