Marshall amps

[rstites]

To me, it's not so much whether kids do what their parents would want, but rather Marshall once being a proud company that built the best amps they could and literally changed history in doing so. That company is long gone, and I find that to be a shame, unfortunately and unnecessarily. Legacy and heritage are concepts that don't mean what they used to mean and aren't as valued as they used to be.

I think a lot of it is that times have changed, and we're becoming (have become?) relics ourselves. Those amps are what are the foundations of our musical journey, but that journey started 40+ years ago for most of us, and things are just different now. Even if Marshall was still all about amps, they'd be different and would have to be to compete today. I get it, but it mostly just makes me feel old and obsolete. Marshalls were the backline when we didn't have good PA's, played at volume on stage, etc. So much of that is gone.

 

[ChurchHill]

Even if Marshall was still all about amps, they'd be different and would have to be to compete today.

Exactly, and they could've been. They still have the name. What if they were selling something that did compete with the likes of Friedman or Bogner, something hand-wired with British transformers and quality components? Say, for instance, they were the ones that partnered with Arredondo's family. How much would people pay for an actual Jose Marshall? The JVMs have been around almost 20 years now. What if they came out with a new series that competed with ENGL, Mesa, Diezel, etc.? What if they partnered with Fractal Audio and replaced the Code series with a modern modeler? My point is that Fender, along with many other amp companies, still finds a way to be relevant in today's market with modern amps. Marshall could, they certainly have the name, but they choose not to.

What if Marshall did like PRS did 20 years ago and hired a little-known but extremely talented amp builder, Doug Sewell in that case, and rebuilt their amp line? I think a revitalized Marshall could make a serious dent in the current market. They're still selling amps, but they are no longer anywhere close to the cutting edge.