V
VonBonfire
Well-known member
I dunno, I more or less disagree. Guys like Freddie King may not have used payola themselves but the early companies he was signed with were directly involved with payola scandals and undoubtedly those companies had developed their networks using payola. Once they were busted, it just went underground into indirect forms of payola i.e perks and freebies.Payola was a small piece of the industry in the past; now it IS the actual industry.
It's nepo babies now because you have to have huge $ and/or close industry connections to build a brand, rather than just raw talent. The market is swamped with "musicians" most of whom are pretenders or are people who have a career handed to them in exchange for ownership of their name and likeness. I would say ultimately you are partly right, but the idea that bands in the 90's broke without using indirect payola is naive. It's been shown time and time again. The internet changed the industry but payola remains the driving force behind it all.