Mesa's parody on why they aren't at NAMM.

[cujo]

Aint that the truth, funny video reminds me of guitar center noise!

 

[RJF]

On the OTHER hand, It really isn't that far from Petaluma to LA. They can do the drive in one day, with one good sized vehicle to fit their crew, pulling a small trailer with their newest products. Not that expensive really. I could see someone like Diezel or ENGL deciding not to go, they are coming from damn near half way around the world to get to LA.

 

[Bob Savage]

I get it.

 

[Anonymous]

NAMM is a waste of time and money...Wasn't always like that though

 

[Gooseman]

On the OTHER hand, It really isn't that far from Petaluma to LA. They can do the drive in one day, with one good sized vehicle to fit their crew, pulling a small trailer with their newest products. Not that expensive really. I could see someone like Diezel or ENGL deciding not to go, they are coming from damn near half way around the world to get to LA.

You are paying employees. Therefore, they aren't going to be putting in 24 hours worth of work. By the way, Petaluma to Anaheim is like a 8 hour drive, with no traffic. It wouldn't be one day. Why pay for employees' hotels, travel, possible per diem meals, all for the NAMM show? I don't get how you are really confused on this matter. When you look at NAMM from a cost-benefit ratio analysis, I think Mesa is making the smart decision. More so, more vendors will probably follow suit. I could understand NAMM when LA was the beacon of the music/rock n roll industry. Those days are gone though, as is rock/guitar-oriented music dominating the airwaves. Now, NAMM caters to diehards like those on this forum. And most of us aren't attending NAMM.

 

[steve_k]

What is the fee for displaying at NAMM?

 

[Anonymous]

What is the fee for displaying at NAMM?

A frickin assload!!!!

 

[Mailman1971]

I get it.

........and I get it that you get it......get it?
Oh wait....I don't get it.

 

[RJF]

On the OTHER hand, It really isn't that far from Petaluma to LA. They can do the drive in one day, with one good sized vehicle to fit their crew, pulling a small trailer with their newest products. Not that expensive really. I could see someone like Diezel or ENGL deciding not to go, they are coming from damn near half way around the world to get to LA.

You are paying employees. Therefore, they aren't going to be putting in 24 hours worth of work. By the way, Petaluma to Anaheim is like a 8 hour drive, with no traffic. It wouldn't be one day. Why pay for employees' hotels, travel, possible per diem meals, all for the NAMM show? I don't get how you are really confused on this matter. When you look at NAMM from a cost-benefit ratio analysis, I think Mesa is making the smart decision. More so, more vendors will probably follow suit. I could understand NAMM when LA was the beacon of the music/rock n roll industry. Those days are gone though, as is rock/guitar-oriented music dominating the airwaves. Now, NAMM caters to diehards like those on this forum. And most of us aren't attending NAMM.

Yes, it's an 8 hr drive one way, most people can manage to do that in one day. Heck, I drove from Montana to California in a one day, I'm sure they could manage to do it.

What is it? 6000 miles from Germany to LA or something? Diezel showed up......... Mesa can put their big boy panties on and make a measly 425 mile trip.....

Do I really care if Mesa goes to NAMM or not? No...... But where does it end? Gibson doesn't show next year? ESP? Bogner?

 

[Gooseman]

On the OTHER hand, It really isn't that far from Petaluma to LA. They can do the drive in one day, with one good sized vehicle to fit their crew, pulling a small trailer with their newest products. Not that expensive really. I could see someone like Diezel or ENGL deciding not to go, they are coming from damn near half way around the world to get to LA.

You are paying employees. Therefore, they aren't going to be putting in 24 hours worth of work. By the way, Petaluma to Anaheim is like a 8 hour drive, with no traffic. It wouldn't be one day. Why pay for employees' hotels, travel, possible per diem meals, all for the NAMM show? I don't get how you are really confused on this matter. When you look at NAMM from a cost-benefit ratio analysis, I think Mesa is making the smart decision. More so, more vendors will probably follow suit. I could understand NAMM when LA was the beacon of the music/rock n roll industry. Those days are gone though, as is rock/guitar-oriented music dominating the airwaves. Now, NAMM caters to diehards like those on this forum. And most of us aren't attending NAMM.

Yes, it's an 8 hr drive one way, most people can manage to do that in one day. Heck, I drove from Montana to California in a one day, I'm sure they could manage to do it.

What is it? 6000 miles from Germany to LA or something? Diezel showed up......... Mesa can put their big boy panties on and make a measly 425 mile trip.....

But why? For who's benefit? Just because others are attending? Maybe you've never run a business before, but time is money. What would be the reasoning for going, and how would it increase business. The Mini Rec is doing well by all accounts, and it wasn't introduced at NAMM.

 

[RJF]

On the OTHER hand, It really isn't that far from Petaluma to LA. They can do the drive in one day, with one good sized vehicle to fit their crew, pulling a small trailer with their newest products. Not that expensive really. I could see someone like Diezel or ENGL deciding not to go, they are coming from damn near half way around the world to get to LA.

You are paying employees. Therefore, they aren't going to be putting in 24 hours worth of work. By the way, Petaluma to Anaheim is like a 8 hour drive, with no traffic. It wouldn't be one day. Why pay for employees' hotels, travel, possible per diem meals, all for the NAMM show? I don't get how you are really confused on this matter. When you look at NAMM from a cost-benefit ratio analysis, I think Mesa is making the smart decision. More so, more vendors will probably follow suit. I could understand NAMM when LA was the beacon of the music/rock n roll industry. Those days are gone though, as is rock/guitar-oriented music dominating the airwaves. Now, NAMM caters to diehards like those on this forum. And most of us aren't attending NAMM.

Yes, it's an 8 hr drive one way, most people can manage to do that in one day. Heck, I drove from Montana to California in a one day, I'm sure they could manage to do it.

What is it? 6000 miles from Germany to LA or something? Diezel showed up......... Mesa can put their big boy panties on and make a measly 425 mile trip.....

But why? For who's benefit? Just because others are attending? Maybe you've never run a business before, but time is money. What would be the reasoning for going, and how would it increase business. The Mini Rec is doing well by all accounts, and it wasn't introduced at NAMM.

I own three businesses actually......

Because everyone else is going of course! If everyone else jumped off a cliff, wouldn't you follow, I mean.. if everyone else is going then.....

Of course it's going to cost them some money to make a small trek down to LA. My ONLY point was that, out of all the brands that normally show, Mesa has one of the easiest, and cheapest means of doing their NAMM booth.

 

[Gooseman]

On the OTHER hand, It really isn't that far from Petaluma to LA. They can do the drive in one day, with one good sized vehicle to fit their crew, pulling a small trailer with their newest products. Not that expensive really. I could see someone like Diezel or ENGL deciding not to go, they are coming from damn near half way around the world to get to LA.

You are paying employees. Therefore, they aren't going to be putting in 24 hours worth of work. By the way, Petaluma to Anaheim is like a 8 hour drive, with no traffic. It wouldn't be one day. Why pay for employees' hotels, travel, possible per diem meals, all for the NAMM show? I don't get how you are really confused on this matter. When you look at NAMM from a cost-benefit ratio analysis, I think Mesa is making the smart decision. More so, more vendors will probably follow suit. I could understand NAMM when LA was the beacon of the music/rock n roll industry. Those days are gone though, as is rock/guitar-oriented music dominating the airwaves. Now, NAMM caters to diehards like those on this forum. And most of us aren't attending NAMM.

Yes, it's an 8 hr drive one way, most people can manage to do that in one day. Heck, I drove from Montana to California in a one day, I'm sure they could manage to do it.

What is it? 6000 miles from Germany to LA or something? Diezel showed up......... Mesa can put their big boy panties on and make a measly 425 mile trip.....

But why? For who's benefit? Just because others are attending? Maybe you've never run a business before, but time is money. What would be the reasoning for going, and how would it increase business. The Mini Rec is doing well by all accounts, and it wasn't introduced at NAMM.

I own three businesses actually......

Because everyone else is going of course! If everyone else jumped off a cliff, wouldn't you follow, I mean.. if everyone else is going then.....

Of course it's going to cost them some money to make a small trek down to LA. My ONLY point was that, out of all the brands that normally show, Mesa has one of the easiest, and cheapest means of doing their NAMM booth.

True. They are close. Great points! This is an interesting debate and discussion nevertheless. Personally, I think Mesa feels like they can invest the money spent at NAMM on making better videos that appeal to the masses. Makes sense too. And by the looks of their newest three videos, they are absolutely on the right track. Getting Tien Lawrence doing the narrating is a really good call. He is amazing on customer service and makes a great ambassador to the masses.

 

[Meathead]

Seems to me that Mesa may be making a point.
I wonder if they are giving NAMM the finger, as NAMM has been making money charging for booths for many years.
Maybe Mesa wanted a lower cost on a booth because they are "Mesa" (seriously, if all the big names dropped out there would be no more NAMM) and they said no. So Mesa is now saying, well we won't show up and other larger companies may follow next year, so good luck.

 

[cujo]

I don't think it's about going I believe it's about not pissing away money. The economy is in the toilet people have to be smart about marketing and spending.

 

[Bob Savage]

I get it.

........and I get it that you get it......get it?
Oh wait....I don't get it.

I get that you get what I get but don't get it. Got it? Good.

 

[Anonymous]

Here's NAMM in a nutshell...It was started for dealers and manufacturing company's to spend some face time together showing new product meets and greets etc,etc that was then...Now a NAMM show is like being at a Guitar Center at the 13th level of hell..

 

[loudgtr]

Here's NAMM in a nutshell...It was started for dealers and manufacturing company's to spend some face time together showing new product meets and greets etc,etc that was then...Now a NAMM show is like being at a Guitar Center at the 13th level of hell..

Soldano hasn't attended name for many years...

Everyone knows who Mesa is and I think they are being clever with their demo videos...the internet being such a handy little marketing tool that it is

 

[skoora]

"Keep the Soldering Iron Hot"

Maybe they're so behind it was much more cost effective to just play catch up on assembly.

The guys who attend NAMM aren't the guys building the amps.

My bad, I keep forgetting how big they are. I agree with the sentiments on what Namm has become. Unfortunately if it shrivels, some of the smaller companies may suffer as it's a way of trying to catch as many possible dealers at one time as opposed to push through the noise of the internet or paying sales people to travel the country and make agreements/sales happen. I think Namm still has it's place and honestly should never have never been opened on such a large scale to the public.

 

[Mailman1971]

I get it.

........and I get it that you get it......get it?
Oh wait....I don't get it.

I get that you get what I get but don't get it. Got it? Good.

Very interesting.

 

[degenaro]

It all depends...
Why go? Because in the past NAMM was a show to fill up the order book, hook up with new dealers and distributors and introduce them to new product. Depending on what your set-up is...i.e. a small 10x10 booth, or like Mesa a 40X40 with sound room the price goes up.
Cartage is insanely expensive...at my days at THD we spent in excess of 20k.

so..over the last few years the show has become a lot more like Frankfurt...more tire kicking less actual orders written.
My take would be if I can generate more orders on the phone than at NAMM...why go unless there is a del good reason.