The Kid, I get what you are saying and you are right but look at it a different way.
Think of all of the modellers out there that are aping a Bogner, Diezel, Marshall, etc. but those algorithms have nothing to do with the amp maker's input. These modules are the preamp circuits, crafted by some of the makers, which is cool.
Now take it a step further. Let's take the Bogner Uberschall module as an example. A user can pick the price point and authenticity of a Bogner in levels based on what they can afford. If soneone just wants the Syn-1, they can do it or get a Bogner power amp with tubes.
I think people can get caught up in just swapping modules to chase big tones. For me, i'm hoping this is a lightweight, flexible amp.