
jmgman69
New member
rlord1974":3557luhz said:Bugera and Cameron being discussed in the same thread?....This has potential to become epic.


rlord1974":3557luhz said:Bugera and Cameron being discussed in the same thread?....This has potential to become epic.
bhuard75":1bbjvuo5 said:Bugera should introduce products based on the CCV and BE-100 into their product line.
Heritage Softail":oj26ltjo said:bhuard75":oj26ltjo said:Bugera should introduce products based on the CCV and BE-100 into their product line.
Too common..
Thanks for joining Rig-Talk to discuss your company's point of view.VPIADIVISION":ez55wgg9 said:I'm the brand manager (VP) for BUGERA have been with the company (on and off) since 1999 and before the brand was even introduced in the US.
Thanks for letting me join the thread...
Dan Gallagher
VP Instrument Amplification Division
The MUSIC Group
dan.gallagher@music-group.com
VPIADIVISION":ez55wgg9 said:Quality is our #1 concern when manufacturing products
Really?VPIADIVISION":ez55wgg9 said:Components such as tubes, resistors, capacitors, connectors, sockets, etc. are all sourced from the same place (all manufacturers) these days (and virtually ALL are made in China...including transformers).
No. Just no.VPIADIVISION":ez55wgg9 said:by designing the INFINIUM tube life extender and incorporating it into many of our classic design models. Basically a tube can fail completely and the amp will auto bias the remaining tubes and redirect power there to get you through a gig. On many of our amplifiers (with INFINIUM), you can swap tubes with virtually anything you can socket - similar to the old THD trick (i'm a big fan of Andy's designs![]()
VPIADIVISION":ez55wgg9 said:Some other interesting facts (I hope anyway
1. - Company failure rates are far below 1%
2. - BUGERA amplifiers come with a 3-YEAR warranty, the longest warranty in the industry.
3. - We have a NEW! CARE CENTER in the US, and they have an ample supply of parts and expert technical information.
I'm not sure what those two URLs are supposed to prove. We already understand that you sell a lot of product.VPIADIVISION":ez55wgg9 said:We've had, and continue to experience, a fair bit of success ourselves selling amplifiers:
https://www.thomann.de/gb/amplifiers_for ... itars.html
https://www.guitarcenter.com/Combo-Guita ... .gc?ipp=25
Perception is always reality, but we are making and 'selling' some fantastic amplifiers at the moment.
Dan Gallagher
VP IA Division
The MUSIC Group
Dan.gallagher@music-group.com
Wonderful. Thank you as well for signing up here to absorb some criticism and provide facts to refute the accusations.Joe Sanborn":ez55wgg9 said:First of all we are always open to criticism and here to listen.
However wouldn’t you agree that making such strong accusations without facts is inappropriate?
Best regards,
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
Again, as noted, we are all very happy for you and your company. I personally really like the the V22. Cool little amp. I'm not sure if it is a copy of anything and I have heard of very few problems with it. Although I don't agree with your business model per say, I have to give kudos to your marketing department for pumping up your amps and getting so many shipped out of the factory.Joe Sanborn":ez55wgg9 said:BUGERA has been around now for over 5 years and we are very proud that it has become a leading tube amp brand.
In fact, BUGERA is now the number one selling tube amp brand in Europe, based on Thomann who is Europe’s largest retailer.
https://www.thomann.de/gb/tube_guitar_combos.html
The V22 is selling so well, that it has become the top selling guitar amp overall in Europe.
https://www.thomann.de/gb/amplifiers_for ... itars.html
(see right side of website for Top Sellers)
Is it safe to say that most of your buyers are young and inexperienced? Is it true that most of your amps are sold on-line and not in stores? What was the reasoning behind the plastic clip from the power transformer to the board?Joe Sanborn":ez55wgg9 said:The conversation about quality is an interesting one. When you build products in such high quantities such as BUGERA with extremely low margins, you have to watch the quality of your components even more as the slightest problem can wipe out all your profit. This is the reason why we own our factory and don’t leave manufacturing to any third party that does not care as much as we do about quality. And that’s also why we now offer a 3-Year Warranty Program for each amp. Our failure rate is one of the lowest in the industry and please don’t take our word for it, but talk to anyone who sells our amps such as Guitar Center etc.
Poor tube quality seem to be one of the biggest culprits in your high gain amp failures. Tubes are actually not fragile by the way. If you test them so extremely well then why are your tubes causing so many problems? For what it is worth, I do not see Infinium working as you, and Bugera, claim. Also, removing the external test points and bias potentiometer in the new series was a mistake in my opinion. Can you explain to me what exact researh and dev went into this Infinium technology? What about Varipower? Is that part of your intellectual property rights as well? Yes, the TriRec sounds good in the online demos I've seen.Joe Sanborn":ez55wgg9 said:As usual, tubes are the most fragile component. No matter how well you test them (and we do test them extremely well), transportation and handling can often damage them. If there are any amp defects, 95% are related to tubes and that’s why we invented the Infinium technology, which constantly monitors tubes by adjusting their bias so they run in the optimal mode, and Infinium tells you when you need to replace a tube. You don’t need to buy a matched quartet anymore and you can just plug in ANY tube that fits. You can mix and match EL34, 6L6 and create great new tone combinations and sounds.
Also, Infinium can shut down an individual tube if it’s defective without shutting down your amp which is great when you are playing on stage, so your show goes on. I am quite pleased to say, that BUGERA has invested a lot in R&D and new technologies such as Infinium and Varipower etc. And I am proud of the tone, amps like the TRIREC are achieving.
Again, how is this different than say what Mesa or Egnater does? I'm not smart enough to read schematics and determine that on my own. If you have schematics, that would be great though.Joe Sanborn":ez55wgg9 said:Dear Barron55,
In regards to your comments about our TRIREC looking too much like another amp, frankly I could not disagree more as both amps look very different.
Our TRIREC also features innovative features such as VARIPOWER, INFINIUM Tube Life Multiplier technology, 3-Mode Rectifier (tube, solid state and mixed), Reverb, Midi, etc.
For those unfamiliar with VARIPOWER, here is a description from our amp designer Jan Duwe:
Technically, the VARIPOWER function is able to reduce the effective electrical field in which electrons are accelerated from cathode to anode. When VARIPOWER is turned up to the maximum, the electrical field acts just like in any normal 100-Watt push-pull power amplifier.
The integrated INFINIUM Valve Life Multiplier Technology ensures the optimum bias current adjustment.
https://www.youtube.com/watch?v=P8GxgtLSadw
The more the VARIPOWER control is turned down, the lower the effective electrical field in the output tubes, roughly comparable to a smaller power transformer being installed in the amplifier. This reduces the maximum power available to the amplifier, but not necessarily the resulting volume. The volume actually decreases only when comparing signals close to the clipping limits. To give a practical example: let’s say a typical volume level for a rehearsal room does not require more
than 20 Watts (especially when using a 4 x 12 cabinet). In this context, the VARIPOWER control on the TRIREC could be lowered by 50 - 70% (starting at the max position) before it will provide obvious audible differences in volume to the user.
It is not until the output level of the preamp stage (“Master” control) is so high, that the reduced power amp capacity can’t reproduce the signals properly through the speakers. This is where VARIPOWER does its magic:
• The signal peaks will be clipped more or less, depending on the preamp setting
• The distortion created in the tube power amp stage is superimposed over the one that originates from the preamp stage
• The sound thickens and appears to be more compressed
• Overall this produces an effect Eddie Van Halen used to call the “brown sound“
Best regards,
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
:lol LOL:Joe Sanborn":ez55wgg9 said:Dear Yeti,
The answer is very simple: As long as people don’t infringe on our protected IP, we certainly have no problem. If a design is not protected, everyone is entitled to use it.
This is the principle in any industry and the basis how the world evolves.
How many Strat type guitars are out there?
Best regards,
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
Thanks for listening.Joe Sanborn":ez55wgg9 said:Dear Blackba,
Let me first start by saying that it is our company’s policy to post with our full identity as we believe in an open and honest approach, rather than hide behind anonymity. We also like to thank the people here who have welcomed us to participate.
We are here to respond with facts and stay away from topics where we cannot respond meaningfully. We certainly accept everyone’s opinion and all we’re asking is to engage each other respectfully and politely.
We certainly understand that there are always “haters.” We have encountered several posts about allegedly “defective” amps and when we followed up, offered help, and asked for serial numbers, we didn’t get a response. We can only assume that these are people who have different motives or who are really competitors trying to discredit our brand.
There are other great brands and amps out there - isn’t it wonderful that we have choices?
Since you mentioned that “we are not here to look for suggestions how to improve our products,” why don’t you make a suggestion so we can start a great conversation?
Best regards,
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
Joe Sanborn":ez55wgg9 said:Dear Flux’D,
We see that you just joined the forum, specifically “mentioning” a competitor while criticizing our brand.
Allow us to correct some of your statements.
The amps you are referring to simply cannot compare in complexity and component count. The BUGERA 333 and 333XL amps shown here are highly complex products with many more channels and controls, our Infinium Micro-Processor to bias the power tubes, a digital reverb, and much more complex circuitry that results in a vastly increased component count and complex wiring. If you like to compare simple designs and PCB layouts, perhaps you should look at our V5 or V22 which are more in line with the simple PCB designs you are referring to.
When it comes to component quality, we use FR4 double-sided fiberglass PCB’s, full steel chassis, oversized transformers, 105 degree e-caps, etc. Rather than making derogatory statements about our overall quality, perhaps you would like to discuss individual components in detail so we make this a more meaningful discussion?
Failure reports stem from an early defective connector, something we fixed 5 years ago. Unfortunately, these things happen in any industry otherwise there wouldn’t be any car recalls or plane groundings over a battery problem. This problem is long gone, we stood up and helped our customers. Based on feedback from our dealers such as Thomann and Guitar Center, we have one of the lowest failure rates in the industry.
This has made it easy to offer a 3-Year Warranty Program on all products. But rather than taking our word for it, please reach out to these retailers and get first-hand information.
As I mentioned earlier, we are proud to be Europe’s number one tube amp brand and the V22 is the best-selling amp overall based on Europe’s largest retailer Thomann who publishes its numbers. We are also very pleased that GC is about to expand the BUGERA offerings due to the very positive response the V22 and V5 have achieved.
We have been building products for over 24 years and our factory makes over 5 million products a year. You can easily understand that with the small margin we are making on our products, any major failure rate would easily bankrupt our Company. That’s why our focus on quality is a constant never-ending process. The rule in manufacturing is that the higher the production volume is, the more attention you have to pay to quality and that’s why we have a rigorous quality department where we “torture” components in temperature, humidity, and salt water corrosion chambers, do drop tests where we drop products to simulate shipment conditions and life cycle tests where we move VR’s and switches hundreds of thousands of times.
Two years ago, we invested over $20 million in one of the most sophisticated and automated plants. By making products in our own factory, we are able to control quality and cost. Unlike other competitors who often use 3rd party manufacturers, our factory does not have to make a profit. In many cases, we are buying the exact same components but in millions of quantities and so we get prices for a fraction of what other manufacturers have to pay.
It has always been our philosophy to pass on these savings to the end users and this is the reason why we can offer BUGERA amps at such low prices.
Best regards,
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
Joe Sanborn":ez55wgg9 said:Our engineers are now also working on integrating our proprietary Infinium technology into all remaining amps as this technology poses great advantages to extend power tube life as well as eliminating the risk for an amp to shut down during a concert in case a power tube goes bad.
One of the most exciting projects we have been working on over the last three years, is our LifeTube. This is a new 12AX7 that is fully compatible with a traditional glass-type 12AX7 and comes in multiple versions that replicate the exact tone of an original Mullard, RCA, etc. The LifeTube has zero microphonics and comes with a lifetime warranty. What’s cool is that you can mix and match
them to achieve new tones.
Hope this helps
Best regards,
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
Joe Sanborn":x2u9sjcz said:Our LifeTube is certainly a solid state version, however we have developed a proprietary process using high-voltage silicon so it has the exact gain, distortion and compression function of a real 12AX7.
Arby911":1dszogt1 said:While I think it's commendable that a few Bugera reps. have come here to discuss their products, it seems to me it's their job to show the error (if any) in the public perception. Tis a strange company indeed that defends their product by telling customers to 'prove it'....
Ante up boys, show us why the perception is wrong. Not marketing hype please just facts and schematics.
borninwinter":l44stnuu said:Arby911":l44stnuu said:While I think it's commendable that a few Bugera reps. have come here to discuss their products, it seems to me it's their job to show the error (if any) in the public perception. Tis a strange company indeed that defends their product by telling customers to 'prove it'....
Ante up boys, show us why the perception is wrong. Not marketing hype please just facts and schematics.
If you make claims or accusations, you should be prepared to back them up.
Arby911":8axkjakx said:borninwinter":8axkjakx said:Arby911":8axkjakx said:While I think it's commendable that a few Bugera reps. have come here to discuss their products, it seems to me it's their job to show the error (if any) in the public perception. Tis a strange company indeed that defends their product by telling customers to 'prove it'....
Ante up boys, show us why the perception is wrong. Not marketing hype please just facts and schematics.
If you make claims or accusations, you should be prepared to back them up.
I'm guessing you didn't major in sales or marketing?
I understand your point but it's inapplicable in corporate to consumer relationships.
Yep. I've read that before. Doesn't mean too much to me.Joe Sanborn":2jr7wj01 said:Allow me to post a statement from our CEO Uli Behringer regarding this topic:
http://www.behringer.com/news/music-gro ... perations/
Well, I find your statement a bit misleading. The 'initial batch' was a rather large batch (I'm guessing more than half the units sold) and the problem was not fixed 5 years ago. That would be 2008. That is the way your sentence reads. You may see it as being long resolved, but many in the industry do not - including consumers. There were many 333x's sold as new long after it was 'resolved'.Joe Sanborn":2jr7wj01 said:The defective connector you are showing here is exactly the part we discussed in an earlier post. This occurred in our initial batch approximately 5 years back and has long been resolved.
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
I do not personally need parts. I'm not an authorized Bugera reseller or repair center. I'm not a reseller or repair center for anything. I may forward people in extreme need in your direction though if that is OK. Maybe you can make a difference.Joe Sanborn":2jr7wj01 said:What parts do you need? We have large spare parts depots in Las Vegas and in Kidderminster UK and perhaps you can put us to the test here.
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
I didn't say you didn't have any seasoned musicians playing your amps, I said it was my opinion that most of your customers are young, inexperienced musicians with lower budgets. Either I'm crazy or you don't understand your target market.Joe Sanborn":2jr7wj01 said:Not at all. In fact, we have many seasoned musicians such as Anvil playing our amps. A good example of where our amps are sold, is at Guitar Center stores, displayed in prime floor space, right next to all the other big selling amps in the industry.
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
Thanks. Yes, I know where the tubes are made. I gave some examples earlier of Infinium based amps not working. I can't tell you specifically which part of those amps failed. Vacuum tubes are pretty hearty dude, that is why they are used in so many applications beyond amplification. Maybe I should ask you why they are fragile. Again, I'm just a consumer on the internet. I don't make and sell anything. I shouldn't have to prove a darn thing.Joe Sanborn":2jr7wj01 said:Nowadays, tubes are only made in three locations; China (Shoguan), Russia (Sovtek) and Yugoslavia (JJ). All labeled tube brands come from one of these factories. What part of Infinium is not working as you claim? Why do you think tubes are not fragile?
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
Yeah, I don't bias my amp with a signal passing through it either. Not sure if the rest of it is Bugera IP but oh well.Joe Sanborn":2jr7wj01 said:Someone in another post said that BUGERA did not invent auto-biasing. This is absolutely correct and we never claimed we did. However, we have used a new approach to auto-biasing by employing a micro-controller that constantly monitors the amp, constantly adjusts the tubes but only once they have reached operating temperature, and in signal pauses as that’s when tubes should be biased. The controller also checks and adjusts many other parameters which differentiates our technology.
Our Varipower technology allows you to seamlessly regulate the plate voltage so you get the fully driven amp sound at much lower volume. Also, it allows for a compressed sound often referred to as a “brown sound.”
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
You just said Music Group employees do not post under multiple names. I just told you earlier that he did. I will PM you the name and the forum.Joe Sanborn":2jr7wj01 said:MUSIC Group employees do not post under multiple names and it is company policy to disclose our identity on any public forum. We only wish all companies did the same. I am not sure on which forum this occurred. If this is the case, you have my apology if your question was not answered. Hit me with a PM so I can can verify the forum and help out.
Joe Sanborn
Manager, Channel Marketing
MUSIC Group
BUGERA
rlord1974":1xhc831h said: