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Hack
The thing i think about is if you take a car/motorcycle/amp and you make it good. Then you put it out there, and maybe you find some problems, or think, man i wish i did this instead, then change that one thing or maybe make something better while you do fix that one thing. Then you have an established product that you are tweaking toward perfection.I think it's different for you American folk who have a history with the brand. Fryette is not well-known down under, and even though I've been an amp obsessive for decades I've never owned one.
We had a PS2A for a bit, but sold it after some issues.
But the masses like flashy and gimmicky, so you ground up make something else that has all these new problems.
It insinuates that the problem with the ultralead is that it wasn't gimmicky enough. I can't imagine thinking that i need an IR on my amp. Or a digital graphic eq or presets.
There are people that want that. But those people are probably not interested in a tube amp, and probBly not interested in a rack setup.
It begs the question, who the fuck is this for? The three musicians he knows that want some weird fucking setup? Or it started that way and then he thought, i can make a few additions and this will be a one stop shop for a new musician? New musicians probably aren't coming in at this price point.
The digital musician can get a floor unit for 1700 that is light. They probably dont know what the fuck a rack is and think tubes are for their grandpa.
It is a bit baffling. I really wish we could see the sales figures if he ever gets it gojng