I try to factor in the R&D for something into the cost, but the Super Strat market is providing nothing new. it is 40+ year old styling and while I love them, I just cant see the cost being justified. The Nuno Brand guitars look like new finish option guitars that are based on his Washburn's which again is nothing new. I absolutely love the looks of these guitars but the pricing seems out of hand to me. Nuno is a monster player though so I hope it works out for him