The variac thing is definitely A sound, i'm just not remotely convinced it was THE sound of the shidd pants brown toan - I can actually play guitar and I've played a vintage plexi with everything on 10 before

Anyone who has instinctively knows that there isn't really any secret to the amp, its the rest of the recording signal chain that really imparts the magic to that sound.
I guess with power stations, ox boxes, etc, and everything else out there, there are far better ways to skin that cat without destroying your transformers nowadays - christ, you can install a line out on a vintage marshall circuit, crank it up, put some kind of decent load on the amp, and slap IRs on, and you'll get way closer with way less danger to the amp IMO