Like people who have never played guitar before? I honestly think that's a piece of the pie but not the biggest one - because the "never played a guitar before" people are buying 100$ bullets at walmart, or their dads/brothers/uncles busted up old guitar, because it's just sitting around. There are a lot of those people, sure, but think about it, the biggest piece of the revenue pie has to be the beginners who have been playing for a year or two and are buying their first "Real" guitar - think squier classic vibes, mim strats, schecter diamond series - because they are paying 3-6 times as much money for that second guitar.