thegame
Well-known member
The best way to increase the perceived value of products in the pedal market is to:
- announce that preorders are already sold out about 8 seconds after they go live
- take glamour shots of the pedals sitting on a swatch of velvet or something
- make YouTube promotional videos of the pedal that feature 3 minutes of scary scenes of the pedal filmed in near darkness with a Terminator like soundtrack and absolutely no more than 3 seconds of actual guitar playing
- ship the items at least 5 months after build completion so it looks like you “can’t keep up with demand”
- have a “product representative” answer customer emails even though it’s really just the builder himself
- ship the pedal in a jewel like pouch that’s inside a wooden cigar like box that’s, of course, engraved/wood burned with the company logo on it
What else did I miss?
- announce that preorders are already sold out about 8 seconds after they go live
- take glamour shots of the pedals sitting on a swatch of velvet or something
- make YouTube promotional videos of the pedal that feature 3 minutes of scary scenes of the pedal filmed in near darkness with a Terminator like soundtrack and absolutely no more than 3 seconds of actual guitar playing
- ship the items at least 5 months after build completion so it looks like you “can’t keep up with demand”
- have a “product representative” answer customer emails even though it’s really just the builder himself
- ship the pedal in a jewel like pouch that’s inside a wooden cigar like box that’s, of course, engraved/wood burned with the company logo on it
What else did I miss?