I knew I was undercharging but wow .....

The best way to increase the perceived value of products in the pedal market is to:

- announce that preorders are already sold out about 8 seconds after they go live
- take glamour shots of the pedals sitting on a swatch of velvet or something
- make YouTube promotional videos of the pedal that feature 3 minutes of scary scenes of the pedal filmed in near darkness with a Terminator like soundtrack and absolutely no more than 3 seconds of actual guitar playing
- ship the items at least 5 months after build completion so it looks like you “can’t keep up with demand”
- have a “product representative” answer customer emails even though it’s really just the builder himself
- ship the pedal in a jewel like pouch that’s inside a wooden cigar like box that’s, of course, engraved/wood burned with the company logo on it

What else did I miss?
 
@griff10672 Words out about your epic builds Bro….
I got a purple fez en route as we speak. Look at this work of sonic art, best layouts in the business too. None of those dip switches and trim pots buried in the guts....

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The best way to increase the perceived value of products in the pedal market is to:

- announce that preorders are already sold out about 8 seconds after they go live
- take glamour shots of the pedals sitting on a swatch of velvet or something
- make YouTube promotional videos of the pedal that feature 3 minutes of scary scenes of the pedal filmed in near darkness with a Terminator like soundtrack and absolutely no more than 3 seconds of actual guitar playing
- ship the items at least 5 months after build completion so it looks like you “can’t keep up with demand”
- have a “product representative” answer customer emails even though it’s really just the builder himself
- ship the pedal in a jewel like pouch that’s inside a wooden cigar like box that’s, of course, engraved/wood burned with the company logo on it

What else did I miss?
And here I am .... been taking the " don't bullshit anyone " approach .......
 
And here I am .... been taking the " don't bullshit anyone " approach .......
I'll take that approach over a velvet pouch any day, but yeah if you wanted to sell more pedals to jackasses some of his suggestions are good. I raised my band's nightly rate after covid....it had to happen. Cost me a few gigs but I did a lot less work and made nearly the same amount of $ when we did the math at tax time....

I know who has fully earned my money when it comes to pedals, tolex, and effects....he's staring back at you in the mirror every day.
 
That's epic
If I had real money I would've bought the Blue Fez too. An Ethos Trainwreck Express TWE-1 with a slight mod...

Uncle Waynzo is hitting it out of the park with his designs lately. Check out that Cornish based dual OD he built for @rsm....he's got a new thread on it today.
 
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