I've only played it for an hour or so, but holy shit. I get it.
I'll tell you something funny though. When I first turned it on, I was wondering where the hell the gain was. I was thinking, "they said it had less gain than the BE50, but this is a
lot less gain." But then I saw the volume I was on zero. Once I turned it up, there was tons of gain. I have to say, it does have slightly less gain than the the BE50 I own, but only a smidge less. It's like having the BE50 in HBE mode with Sat on and gain on 8 or 9. So in other words, there's plenty of gain in this amp.
There's plenty of low end. You won't miss the thump control at all. It may have a lot to do with that it's 100 watt. You don't need a 4x12 either to get it to sound huge.
The most important part: the tone. It's amazingly balanced. Sure, the Marshall toothiness of the bright cap is there, but you can dial it down. The amp is more punchier than my BE50 -- huge sound. But the highs are not obnoxiously harsh on the ears, unless you want it that way. I'm still learning how the Vintage Presence and Modern Presence knobs work, because the low end dramatically increases or decreases if you switch between them. You have to dial the amp a little differently for each presence.
The feel is much more organic and natural, at least for my fingers. It doesn't feel like I'm fighting the amp. Reminds me a lot of my JCM2000 with the SD1 in terms of feel, but not as harsh as that amp.
Can't really decide which gain setting I like best. The left and the right are both equally interesting. The left is slightly more aggressive. I don't really keep it on the middle, which is the standard 3 in 1 sound. Diodes sound much better to me.
I think the problem I've had with the BE50 might have more do with the fact that it's 50 watts. That squishiness in the amp just kind of goes against my natural playing style, which is mostly rhythm. For leads, I think the BE50 is a little easier and more forgiving than the Jose, but the Jose can easily do saturated leads. They will sound a little less thick (unless you engage the Fat switch).
The Jose sounds wonderful if you play something like Bark at the Moon. It just does that kind of tone so well.
The Jose does seem to work better with higher output pickups. I tried it with a medium output guitar -- still sounded very good but you might be feeling like you are missing a little gain. I had no trouble getting the Ola sound in the video above with this amp, when I using higher output pickups.
The Jose is also slightly tighter than my BE50. It's hard to explain.
Anyway, this amp just has a much better feel and response for my hands. People say it's very percussive -- sort of. It's a big sound, but it's not stiff. It's still very saturated, which I love. I think Dave Friedman found a great balance of big sound and saturation in this amp. When I went back to play my BE50, I really noticed the difference in compression that the BE has. It's like the sound gets squashed into a much smaller tone, but it's kind of hard to explain.
But now I'm a bit pissed off at myself. I should have not bought the BE50 and waited a few more months for the Jose. I do love the BE50 clean channel, and I will miss that if I sell the amp, but the Jose does the high gain tone better. I mainly live on the high gain channels these days.
One thing I do wonder though, is that I am curious if I would have liked the BE100 a lot more than the 50. I wonder if my problems are because of that? I've never tried the 100 so I don't know. But the Jose sounds so damn good that I don't really feel the urge to try the BE100.
Oh, and whoever said the BE50 and Jose are not far apart, I disagree. They are very different beasts.
Forgot to mention: Jose is more forgiving for me when playing rhythms ; BE50 is a little more forgiving playing leads.
One more weird thing to note. If I dial my BE50 like this, it sounds close to the Jose. The feel is still not exact, but it's a lot closer. There's something about the Jose that has a more mid scooped tone to it. Note: Sat is turned OFF, gain is maxed.