BM is a classic story of Hype.
1) Small luthier builds nice guitars (nothing magical about them though, very simple, but seem to be well-made, but no better than other other well-made guitar)
2) b/c he's a small luthier, guitars are in small numbers
3) emo core bands (in this case namely Periphery and that Misha guy) that want to be unique pick up one of his instruments and say they are the be-all-and-end-all of guitars (for this month/year)
4) hype is created
5) fan-boys, especially on SSO (many of whom believe tone-woods concept is a myth) go head over heels for them
6) hype goes crazy
7) small luthier is small so not many more get made, and eventually sees hes making as much by working much less and decides to milk it.
8) ppl like engage see $$$ and try keep the hype going
9) same guitars are now outsourced to a different company and now don't fetch 1/4 of the previous price. Either Doug had some magical hands and woods and glue or the reality of the situation is starting to sink in.
10) end of story. It all has to do w/ exclusivity. some w/ Picassos minus the genius.